Our Events

Photos From Porsche’s 911 Launch Event

Guests joined five local Porsche dealerships for the unveiling of the new Porsche 911.

Photos From Porsche’s 911 Launch Event
Porsche placed antique cars outside of the Long View Gallery to greet guests as they arrived.

Guests joined Porsche and Washingtonian for a launch party on Saturday, March 19 at the Long View Gallery to celebrate the unveiling of the new Porsche 911. The iconic sports car was created with the principles of continual evolution, self-competition, and improvement in mind, so the theme of the evening was “Ever Ahead.” The dealers from Porsche of Annapolis, Porsche of Arlington, Porsche of Rockville, Porsche of Tysons Corner, and Porsche of Silver Spring came together to create a VIP experience filled with whiskey tastings, upbeat music, delicious light bites, and the chance to experience five cutting-edge new Porsches first hand. Attendees of this invitation-only cocktail reception were also some of the first to bear witness to the 2017 911 Targa 4s, and had the opportunity to discover the sports car in closer detail for themselves. A special thanks to our partners, who helped make this evening a success: Adora Creative, Amaryllis Floral Event + Design, Booth-o-Rama, Bruce Pike Productions, Diageo Whisky, Digital Lightning, and MJ Valet.

All photos by Dan Swartz. 

Porsche placed antique cars outside of the Long View Gallery to greet guests as they arrived.
Porsche placed antique cars outside of the Long View Gallery to greet guests as they arrived.
Diageo held a whisky tasting competition where guests sampled and voted for their favorite brand.
Diageo held a whisky tasting competition where guests sampled and voted for their favorite brand.
DSC_2205a copy
Daniel Pereira, Nikki Collins, Alvaro Colato, Nicole Thorpe, and Tony Pereira.
Guests sampled bites from Ridgewells Catering, participated in a whiskey tasting by Diageo, enjoyed music by Bruce Pike Productions, and experienced top-of-the-line Porsches.
Guests sampled bites from Ridgewells Catering, participated in a whiskey tasting by Diageo, enjoyed music by Bruce Pike Productions, and experienced top-of-the-line Porsches.
Amaryllis created a stunning floral arrangement for the bar.
Amaryllis created a stunning floral arrangement for the bar.
Joyce Jordan, Andrea Baker, and Ron Zegada.
Joyce Jordan, Andrea Baker, and Ron Zegada.
A detailed view of the iconic 2017 911 Targa 4s.
Mouth-watering crispy chicken bites by Ridgewells Catering.
Mouth-watering crispy chicken bites by Ridgewells Catering.
Katie McCormick and Paul Phillips.
Katie McCormick and Paul Phillips.
A 1974 Porsche 911 2.7 Coupe sat outside the Long View Gallery to greet guests on their way inside.
A 1974 Porsche 911 2.7 Coupe sat outside the Long View Gallery to greet guests on their way inside.
Sami Elkabir, General Manager of Porsche of Arlington; Casey Parkin, Porsche Certified Brand Ambassador at Porsche Silver Spring; Steve St. Clair, General Sales Manager of Porsche of Annapolis; Brett Smith, General Manager of Porsche of Annapolis; Joyce Jordan, Porsche Area Marketing Manager; Aradhana Saab, Porsche of Tysons Corner; Michael Schwind, Porsche Regional Manager; Charlie Miller, General Sales Manager of Porsche Silver Spring; Michael Katzemberg, General Manager of Porsche of Rockville; and Jacob Harb, Porsche Area Vice President.
Sami Elkabir, General Manager of Porsche of Arlington; Larry Sevrin, Dealer Principal from Porsche of Rockville; Steve St. Clair, General Sales Manager of Porsche of Annapolis; Brett Smith, General Manager of Porsche of Annapolis; Joyce Jordan, Porsche Area Marketing Manager; Aradhana Saab, Porsche of Tysons Corner; Michael Schwind, Porsche Regional Manager; Charlie Miller, General Sales Manager of Porsche Silver Spring; Michael Katzemberg, General Manager of Porsche of Rockville; and Jacob Harb, Porsche Area Vice President.
The new Porsche 911 drove through a cloud of smoke and into the gallery during the big reveal.
The new Porsche 911 drove through a cloud of smoke and into the gallery during the big reveal.
Jessie Eddington participates in Diageo's whisky sampling contest.
Jessie Eddington participates in Diageo’s whisky sampling contest.
Guests pose for a selfie in front of the Porsche and Washingtonian step and repeat.
Guests pose for a photo in front of the Porsche and Washingtonian step and repeat.
Attendees enjoyed the Porsche 911 reveal and took home a gift bag with a Porsche paper weight, whiskey glass, and a copy of the Washingtonian.
Attendees enjoyed the Porsche 911 reveal and took home a gift bag with a Porsche paper weight, whiskey glass, and a copy of the Washingtonian.
The 2016 Porsche 911 GT3 RS in Lava Orange is a street legal race car.
The 2016 Porsche 911 GT3 RS in Lava Orange is a street legal race car.
Bruce Pike Productions entertained guests with hit music all evening.
Bruce Pike Productions entertained guests with hit music all evening.
Guests used Porsche branded poker chips to vote for their favorite whiskey.
Guests used Porsche branded poker chips to vote for their favorite whiskey.
Two guests admire one of the Porsches on display at the event.
Two guests admire one of the Porsches on display at the event.
Guests gathered to take photos and admire the new Porsche 911 Targa 4s.
Guests gathered to take photos and admire the new Porsche 911 Targa 4s after the big reveal.
Vincent Stringer, Brett Smith, and Charlie Miller.
Vincent Stringer, Brett Smith, and Charlie Miller.
Guests pose in the photo booth provided by Booth-o-Rama.
Guests pose in the photo booth provided by Booth-o-Rama.
Attendees admired the new 2017 Porsche 911 Carrera in GT Silver.
Attendees admired the new 2017 Porsche 911 Carrera in GT Silver.
Joanna Huddlesten and George Tsantes.
Joanna Huddlesten and George Tsantes.
Jessie Eddington and Meg Lundquist pose in the new Porsche 911.
Jessie Eddington and Meg Lundquist pose in the new Porsche 911.
DSC_1907a copy
Jacob Harb with guest.
DSC_8762a copy
As the smoke cleared from the big reveal of the new 911 Targa 4S, guests were able to experience the car in closer detail for themselves.