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Advertising File Submission Guidelines

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File Submission Guidelines

The following guidelines will help ensure that you send everything we need to reproduce your ad accurately. Low-resolution and color mode issues are the most common errors. See below for PDF and native application requirements.

Failure to follow these guidelines can result in loss of agency discount.

1. WHAT TO SEND

  • PDF/X-1a (or native files that include all graphic support files, linked and updated; and the screen and printer fonts used in the layout file). The PDF/X-1a standard has worked for our advertisers in the past.
  • A proof of the ad. For black and white ads, send laser copy or a fax (202-785-1822). For color ads, send a contract proof or a color laser proof. (Faxes sent for color ads can be used for checking type accuracy only.)

2. HOW TO SEND

  • E-mail completed Washingtonian advertising files to readyads@washingtonian.com.
  • E-mail completed Bride & Groom advertising files to bridegroom@washingtonian.com.
  • FTP. Contact your Washingtonian sales representative for instructions to place your ad on our FTP site.
  • For both FTP and e-mail submission, give the advertiser's name to your ad file or folder; do not call it "Washingtonian."
  • A proof must be faxed (202-785-1822) or mailed when an ad is transmitted digitally to The Washingtonian. Please direct it to the attention of your sales representative.
  • Deliver media. We accept CD-ROM disks, which will not be returned.

    Send to:
    Washingtonian Magazine
    Attn: either your sales rep or Ann Marie Grills
    1828 L Street, NW, Suite 200
    Washington, DC 20036

3. PDF SPECIFICATIONS

  • PDFs must meet PDF/X-1a standards. Other PDF formats are unacceptable.
  • We recommend using Adobe InDesign CS5 to produce PDF files.
  • Export or "Save As" using the PDF/X-1a settings from your application.
  • For quality-control purposes, advertisers who submit PDF files may be required to supply native files if the PDF is problematic.

4. OTHER ACCEPTABLE FILE FORMATS

  • Adobe InDesign
  • QuarkXpress
  • Adobe Photoshop (see Photoshop font issues in section 7)
  • Adobe Illustrator (with type converted to outlines)

5. UNACCEPTABLE FILE FORMATS

  • Microsoft Publisher
  • Microsoft Word
  • Microsoft PowerPoint

6. IMAGES

  • Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a Web site, are of unacceptable quality for magazine printing.
  • PSD, TIFF and EPS format files are preferable to JPG.
  • CMYK or grayscale files are acceptable. RGB, Lab or Index color files are unacceptable. Do not embed an ICC color profile.
  • Use or scale your images as close to to the actual reproduction size as possible; a 20% margin plus or minus is optimal.

7. FONTS

  • We prefer that you use OpenType or PostScript Type 1 fonts, however TrueType are acceptable.
  • "Faux" type commands (for bold, italic, bold italic, etc...) should not be used. For example, if italics are desired, then the italic version of the font should be used.
  • We may have to substitute Mac fonts in files from Windows computers. If a perfect match cannot be found, the magazine will fax a proof for client approval.
  • Photoshop users:
    • We prefer to receive Photoshop PDFs. In order to preserve font-quality type in your Photoshop PDF, you must use the PDF/X-1a setting in Photoshop's Adobe PDF Preset field. Never use the "Faux bold" and "Faux italic" options.
    • In order to preserve font-quality type in a PSD or layered TIFF, fonts must be supplied for output. Never use the "Faux bold" and "Faux italic" options. If no fonts are supplied in a PSD or layered TIFF, the file will be flattened, compromising the type quality.
    • The type in flattened Photoshop files is of noticeably lower quality than other file formats. Font-quality type can only be preserved by submitting a PDF or layered file with fonts (see above). However if the file is already flattened, it should be at least 300 dpi; type-heavy ads should be 600 dpi.

8. NOTES

  • All colors must be CMYK or grayscale. No RGB, Lab or Index color. Tints and color type in four-color ads must be produced in a CMYK equivalent.
  • Two- and three-color ads must be reproduced in a CMYK equivalent. If it is not possible to achieve a match in CMYK (e.g. a metallic color) call the Production Manager early so we may be aware of the need for a special-ink unit at the press.
  • Do not submit color files for black and white ads.

9. CONTACTS

  • Fax Number: 202-785-1822.
  • Cathy Dobos, Production Manager: 202-862-3505; cdobos@washingtonian.com.
  • Paul Schlosser, Systems Manager: 202-862-3511.
  • Paul Chernoff, Director of Information Technology: 202-862-3504.
  • Questions for Advertising Dept: 202-296-1246.

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