What’s in the Watergate’s water? The Advisory Board Company, a healthcare consulting firm founded by David Bradley, is home to 400 young, overeducated CEOs in training—but some of its greatest success appears to be on reality TV.

This spring, researcher Sara Albert proved to be a breakout star on UPN’s America’s Next Top Model, where Heidi Klum-wannabes try out for Tyra Banks and other fashion stars in a quest for a modeling contract.

Albert, a 22-year-old Georgetown grad, caught the eye of a casting agent while shopping at Pentagon City.

Her colleague—and fellow blonde—UVa grad Sarah Brennan, 26, an event planner, was one of the 16 candidates picked for Martha Stewart’s version of The Apprentice last fall. She was eliminated in the seventh week when Stewart found Brennan’s leadership lacking. Now she’s working at converting her fleeting fame into a design business on the side.

Being a celebrity takes you only so far: Bothreality-show stars have kept their day job.