We may be loath to admit it, but could it be that we’ve been transfixed by Callista Gingrich’s do because it’s the embodiment of power hair in its most extreme, unabashed state—the immaculate, blunt bob that’s a staple in government offices and downtown DC law firms, in a shade of blond that requires its own bank account to maintain?
Like Washington, Gingrich’s hair isn’t about youth and spontaneity but about being a force to be reckoned with. Each strand is meticulously tended to.
“A hairstyle gives clues about how classic and conservative, stiff, flamboyant, or laid-back one may be,” says Toka Salon & Day Spa’s Nuri Yurt, who styled Laura Bush’s hair while she was First Lady and who counts many Washington heavyweights as clients. “Here it’s about politics and corporate life, looking professional—and a bob makes that possible even when you’re pressed for time, which everyone is. Going blond makes this classic style more feminine and attention-getting .”
That may be how we ended up with so many blondaholics, as George Ozturk of George at the Four Seasons Salon calls the legions of Washington’s faux fair-haired ladies—though he’s starting to see a subtle decline.
“It’s such a high-maintenance, fancy look,” he says. “When I started out, every client was someone’s wife, but now she’s not the senator’s wife; she is the senator. And she wants to look like a more elegant version of herself.” Much like the salon’s client Nancy Pelosi.
It’s significantly less complicated for men—as in a neatly trimmed, no-frills, conservative haircut that simply requires regular trips to the barber.
“This is a city with a lot of suits and ties,” says stylist Jimmy Cehreli, co-owner of Georgetown’s Violet Hair and Skin Care.“Hair in this town is the result of people conforming to their jobs. This isn’t New York, but DC is starting to emerge as a trendier city, so we’re seeing the conservative styles with an edgier look, such as asymmetrical bobs.”