Bridal Party
Everything you'll ever need to know about getting married and planning a wedding in the Washington, DC area.
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Trend Alert: Traveler’s Joy
Are you more interested in traveling to China than picking out china patterns at Macy’s? You might not be the only one.
By
Lynne Shallcross
Published Tuesday, July 15, 2008
More couples today are getting married later, and many find that their cabinets already are stocked with the traditional registry items. Blender? Check. Silverware? Check. Even a waterproof shower radio? Check. But how about a romantic sunset dinner in Hawaii or a snorkeling trip in Bermuda?
Traveler’s Joy is a honeymoon registry company designed to let guests give experiences instead of sheets. Couples create a registry page with activities they’d like to do on their trip. Their guests can visit the registry page and pay for part or all of an activity. Setting up an account is free, and couples can customize it with gift descriptions, pictures, and travel plans. A pair of newlyweds headed to St. Lucia for their honeymoon this month registered for a couples massage on the beach, a windsurfing trip, and a four-hour deep-sea fishing excursion.
The idea for the company was hatched when Brandon Warner met Tony Alexander on a hiking trip in New Zealand in 2003. The two travel enthusiasts started the Wilmington, Delaware-based company in 2004 and expect to have more than 10,000 couples register this year. We asked Brandon a little more about the idea behind a honeymoon registry and what some of the most unusual adventure-gifts are.
How did you and Tony come up with the idea? We were both tired of giving pots and pans to our friends for their weddings, knowing they were big travelers hoping to honeymoon in an exotic location if only they could afford it. After hearing one of our engaged couple friends mention that they were not going to be able to afford Paris for their honeymoon despite that being their number-one choice, we decided to start a company dedicated to helping newly married couples receive gifts towards their honeymoon.
How does the process work? We are not a travel agency. Instead, we help couples share their honeymoon plans and provide an easy way for their friends and family to give them a gift towards it. Members customize their registry page and can include a gift-inventory system. They can also break up expensive gifts into dollar increments so several people can help pay for the same gift.
Why are more couples choosing this route? The demographic of the wedding couple has significantly changed. Typically, people married in their early twenties before they had established a household. As a result, they actually needed the traditional registry items—toaster, silverware, towels, et cetera. As the average age has now increased to 29 for grooms and 28 for brides, the engaged couple is realizing they don’t need more stuff. Registering for a honeymoon is just one way for a newly married couple to take their dream honeymoon and start their new life together with one of the most wonderful trips of their life.
What are some of the most popular gifts? Romantic sunset dinner, airfare, convertible rental, breakfast in bed.
How about the most unique? A helicopter tour, a zip line over the Mayan jungle, BP gas cards for the beautiful 662-mile drive down the California coast.
How do couples redeem the gifts? Our members have an account with us that tracks every gift they receive, who it is from, when it was given, and the gift-giver’s address. Gifts are sent in the form of a bank check or wire transfer, minus a 7.5 percent service fee.
Some would say asking for monetary donations is tacky. It all depends on the couple and the family. Registries are becoming a way for the engaged couple to tell people who they are and what is important to them—sort of a lifestyle registry theme. The honeymoon registry allows friends and family to give the gift of memories and experiences. I can’t think of a better gift that will last a lifetime.
This story is party of our Bridal Party blog. To read more posts like this, click here.
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Comments
We use http://www.sendusoff.com for our honeymoon registry. Our guests loved it, especially our friends who had not heard of honeymoon registries before.
Posted by: Jennfier, Feb 02, 2010 07:36:17 PM
Honeymoon registries are incredibly tacky, as are almost all registries, period. Wedding gifts were traditionally SMALL items intended to help a new young couple start out. How this has evolved into "buy me new dishes and linens from an expensive store since I’m tired of the ones I have" and "send me on my dream vacation" I do not know. It’s tasteless and tacky, and it is totally against the spirit of wedding gifts. Especially in times like these when most of us are struggling to stay afloat, it’s obnoxious. To anyone considering this idea: Get over yourselves, and stop being so selfish and narcissistic. I’d rather give my money to help my friends and family who are struggling to get by (healthcare, anyone?) than pay for someone’s damn vacation.
Posted by: noname, Aug 02, 2009 03:16:48 PM
Great trend! We are seeing an upswing n our business as well. We have some quick ideas for anyone setting up a honeymoon registry. The two most important factors in your guests’ enjoyment and success of your registry are the etiquette with which you spread the word and the level of personalization in the registry itself.
When we started our registry service four years ago, we built the couples’ ability to personalize their registry into our easy registry creation tool. But we didn’t know then how important it would be to help educate our couples in the etiquette department. Since then, we’ve added articles and links, and pass along techniques to help spread the word when you register with us.
We see a lot of honeymoon registry sites with a focus on neither of these crucial aspects of the registry, but instead spend their time trying to sell you travel or sell their service to the couple, not the guest. We started the service because we couldn’t stand all the fees too! We hope you’ll visit us at <a href="http://www.smarthoneymoon.com">Smart Honeymoon!</a>
Best wishes and Happy Registering!!
John
www.smarthoneymoon.com
Posted by: John, Dec 27, 2008 05:26:54 PM
What a fantastic way to give/get the wedding gift of your dreams! My husband and I had a small wedding so that we could fund a big backpacking trip/honeymoon. I wish we had had this option when we got married!
Posted by: Carol, Jul 17, 2008 08:41:13 AM
As at 28 year old woman, I have been purchasing wedding gifts up a storm this summer! I would love to have the option to give my friends an "experience" as opposed to one more plate to add to a china collection. Most of my friends getting married are taking serious honeymoons (my sister and her fiance are planning a 6 month trip around the world). I would love to give a gift that reminds them of my support for their marriage and their passion for exploring the world together.
Posted by: Kelly, Jul 15, 2008 08:35:41 AM
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