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Post Watch: Five Ways Brauchli Can Save the Post
By
Harry Jaffe
Published Wednesday, July 30, 2008
Why did publisher Katharine Weymouth go outside the Washington Post and tap Marcus Brauchli to replace veteran executive editor Len Downie? One reason: No one from inside the Post establishment could stomach the changes Brauchli will have to make. “He will have to blow up the structure,” says a Post reporter who took the recent buyout. “It’s a culture that doesn’t want to change.” Says a former editor: “The assistant managing editors consider themselves barons with their own castles. He will have to knock those walls down.” And build bridges across the Potomac to the Post’s digital newsroom in Arlington. Brauchli takes over in September. Here are five things he might do to succeed:
1. Totally merge the ink and digital publications. Break down all the walls and house both staffs under one roof. 2. Have all reporters carry a video camera. Post staffers laughed when then–managing editor Steve Coll predicted this; they jokingly called the concept “hatcam.” Train all reporters to shoot video and broadcast from the scene. 3. Pump up the Food and Health sections—which Downie wanted to close down—into vibrant purveyors of useful news. Put some on the front page and some on the home page. 4. Support the Post’s best investigative reporters, such as Dana Priest and Sari Horwitz, but push every beat reporter to seek surprising local stories beyond politics and crime. 5. Continue to question authority. You wrote Weymouth that you “got into journalism in large part because of the Post and Watergate.” How do you think Brauchli can save the Post? Leave your thoughts in the comments below, and they may get published in an upcoming issue of the Washingtonian. This article first appeared in the August 2008 issue of The Washingtonian. For more articles like it, click here. More>> Capital Comment Blog | News & Politics | Society Photos
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Posted by: AHMED, Sep 15, 2008 09:08:49 PM
Harry,
I wonder if this new editor will try to incoporate the weekly Gazettes the Post owns in the Md. suburbs into the daily paper’s coverage? Those papers just made some staff cutbacks this week and are changing the format from a tabloid to a broadsheet next year. Could we see the two products join? You should look into it.
Posted by: mark, Aug 01, 2008 04:13:20 AM
Different Mediums? Today’s journalism starts with a picture and then that picture bleeds into the printed word, caption, phrase, or article. You’re fooling yourself if you believe that a good print reporter cannot be a good photographer, videographer, broadcaster, etc. The age of sticking to one medium as your forte is over buddy! Catch up! That’s precisely what the Post is trying to do!
Posted by: J Webb, Jul 31, 2008 09:47:25 AM
And that is why print journalism is dying. Sad, but true.
By the way, the plural of medium is "media."
"These are different media."
Posted by: ihadtolearnthehardway, Jul 31, 2008 09:31:11 AM
Even the most camera-resistant Post reporter should be ready if they are standing outside the Pentagon and a 767 is headed towards the North wall. Just point and shoot. When it’s done, hand the tape to someone to ferry back to the post and start covering it for the paper. But I’ll guarentee, if they can go back and watch what they saw first hand AGAIN... they’ll write a better story.
AND more people will read it because they’ll logon to see the video and click on the link for their print report.
Wake up folks people want to see the news happen, not just be told about it.
Posted by: Doonesbury Forever, Jul 31, 2008 09:28:00 AM
"Here’s a fact: Not every print reporter, and, in fact, most print reporters, are not broadcasters." They proved that with Washington Post Radio. They really ARE different disciplines.
Posted by: radionewsguy, Jul 31, 2008 09:24:07 AM
No, not "every" reporter should "carry a video camera." That’s ridiculous. Here’s a fact: Not every print reporter, and, in fact, most print reporters, are not broadcasters. They are simply not broadcasters. They are not videographers, filmmakes or camerman--and they should not have to be. Ever. These are different medium. Some print reporters may not want to be a cameraman, and that is fine. On the flip side, not every broadcaster, filmmaker, videographer or television reporter is a good print reporter. That is a fact, also. They are different mediums. Just casually saying that every print reporter should carry a camera is absolutely ridiculous. It’s also an affront to print journalism.
Posted by: thefrontpage, Jul 31, 2008 08:11:17 AM
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