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DC Designers: Luciana Tiktin

Every week in DC Designers we highlight a local designer who has caught our eye.

Published Tuesday, December 30, 2008

Clothes from Luciana Tiktin's YoSoy Deluxe and YoSoy Urban lines.

What: Yosoy Fashion, women’s clothing that includes dresses, skirts, and tops. “Yo soy” is Spanish for “I am,” which Luciana says is a powerful affirmation that inspired the clothing line.

Who: Luciana Tiktin. Originally from Argentina, she was living in Miami before moving to DC two years ago when her husband, performer and visual artist Joshua Tiktin, got a job offer. Not only does she have her own clothing line, but she opened the Dekka designer showroom on U Street with Joshua last April.

Where to buy it: At the Dekka showroom (1338 U St., NW, Second Floor) and soon online at Dekkafam.com

Photograph courtesy of Luciana Tiktin.

Photograph courtesy of Luciana Tiktin.

Bringing Miami to the District: Luciana and Joshua decided to open the Dekka showroom because they’d done something similar in Miami. She says it was difficult to do the marketing part of their business at times, but they’ve been successful since the showroom opened. “It has been great,” she said. “We’ve been featured on different fashion blogs and in the Washington Post Business section. Many of the designers have very good sales—so far, so good.”

Like day and night: Yosoy is divided into two collections: Yosoy Deluxe and Yosoy Urban. The former is a nightlife line with clothes that can be used for special occasions, cocktail parties, and more upscale events. The urban line is more transitional—Luciana says the pieces can be worn during the day and, depending on how you accessorize, at night.

Taking her own route: Luciana went to the International Fine Art College in Miami for a year before deciding to start her clothing line. Not finishing school made her feel incomplete in a way, but some advice she got from season-three Project Runway winner Jeffrey Sebelia, who also didn’t finish fashion school, made her see things differently: “Not too long ago, I had a fashion show with him,” she says, “and he told me that many times he also feels like that but it’s something that can be overcome with experience.”

Luciana’s faves:
Place to shop for clothes: The Dekka showroom because of the different types of designers represented, including jewelry, handbag, and clothing designers.
Place to shop for shoes: “Moojooken, I love that line of shoes.” (Previous DC Designers feature!)
Restaurant: Amsterdam Falafelshop in Adams Morgan.
Bar: Station 9, Local 16, Marvin, and Busboys and Poets.
Favorite place in DC: “I love Meridian Hill Park and walking around the Mall.”

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Comments


Luciana, I would like to ask about a property you have in Hallandale. Please contact me :
carolynisacovici@keyes.com
Thank you,
Carolyn

Posted by: Carolyn, Aug 03, 2009 12:09:22 PM

Wow you guys now in DC? I Googled you and found you here. Send me an email to be in touch.
I’m sure all is good. I was so happy to find you.
Is Josh still printing the 72 names poster?
What is happening? Any plans to come to Mexico?
Peace and Love
Manuel Heiblum
manheiblum@yahoo.com

Posted by: Manuel Heiblum, Mar 24, 2009 04:44:55 PM

Great article! Congratulations Luciana on your fantastic YOSOY line!!!

Posted by: Josh, Jan 09, 2009 12:47:28 PM

Thank you Donna! Elizabeth is a remarkable model, very professional and beautiful to work with.

Posted by: Luciana Tiktin, Jan 03, 2009 11:16:04 PM

My daughter Elizabeth has modeled for Luciana several times in DC Fashionweek and also at the opening for her fabulous DEKKA showroom. Luciana is the sweetest person to work with and her designs are consistently totally hot! We love you Luciana and Yosoy!

Posted by: Donna and Elizabeth (model), Jan 01, 2009 06:13:13 PM

CG Originals & YOSOY has been BFF since the very begining!...our styles combine so good together.
Chic and glamorous, CG Originals is ABSOLUTELY beautiful! CG Originals is available at DEKKA.

Posted by: Luciana Tiktin, Jan 01, 2009 09:14:58 AM

Luciana is an amazing person and talented designer; her view of style is very chic and real.
I meet Luciana in one of the DC Fashionistas meetings two year ago and since then we have been participate twice in DC Fashion Week, and many other fashion shows together since my collection of jewelry also complement very well her collection of Deluxe or Urban.
Luciana’s collection is been know for many people in the area of DC, VA and MD, Miami and Argentina.
Come to DEKKA Showroom and see for yourself Luciana’s collections.
CGoriginals.com

Posted by: CG Originals, Dec 31, 2008 09:47:41 AM

Thank you LaNorma, it is a real Joy to work with you too.
I really enjoy combining our collecctions and LOVE your collection at DEKKA and all the new products you bring so often!... You are a real talent!
Luciana Tiktin

Posted by: Luciana, Dec 31, 2008 07:39:05 AM

Luciana has a great line of clothing in her YOSOY Fashion collection and she is a joy to work with and be around. I am one of the Jewelry designers at DEKKA, Signatures by LaNorma, and Luciana and I have team up on various occasions for Trunk shows. Check out her line at DEKKA, you will be amazed with her fabulous collection.

Posted by: LaNorma, Dec 31, 2008 06:45:52 AM

Uh..I think the dress-far right-would be showing the model’s crotch if there wasn’t a shadow...But, otherwise-cute stuff!

Posted by: Tricia, Dec 30, 2008 12:36:55 PM

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