Sidewalk Style: Maxing Out

By Rachel Cothran

Photograph by Rachel Cothran.

We were walking around on a day trip to Annapolis (having dug up a Washingtonian guide to the quaint town) when we spotted Jessica Jordan on Maryland Avenue, wearing one of this summer’s most wearable trends: the maxi dress. Turns out she’s in retail; we dropped by her store to ogle the selection of well-priced dresses and bags—and one very cool fuchsia fainting couch with Lucite legs.

Jessica Jordan, 28
Manager, Paradigm

Where is your dress from? “It’s from Paradigm! The label is Oxford Circus, and it’s not too expensive—I’m pretty sure it was $89. We do a lot of searching around to find gorgeous things that are affordable. We carry some well-known lines like BCBG, Velvet, Sweetees, and Halé Bob, but we also do well with lines that are less known, like Tea and Nougat London. We carry some clothes for the guys, too, like Ben Sherman and Fillmore.”

What do you like about the maxi style? “It feels dressy, but it’s really not. They are so easy to wear!”

What are people wearing in Annapolis? “It’s pretty casual here—my friends and I call it Annapolis casual. For men, that means chinos and a polo shirt, usually in a bright color. Women wear a lot of sundresses, and they wear them day to evening. At the store, we’re carrying a lot of brights. I love purple and turquoise.”

Where are other good places to shop? “Something like 20 stores have opened relatively recently here, and there are some cool stores over on West Street, which I guess you could say is up-and-coming. Horse is a new boutique, and I also like Saucy shoes. They carry high-end lines like Hollywould. And there’s A La Mode, where you can find a bra to wear with anything. I’m wearing one with this dress! Annapolis has become a great place to shop.”

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Posted by: shoeset, Dec 16, 2010 05:30:14 PM

Where is Paradigm located. I’ve got to go!

Posted by: JD, Jun 25, 2008 12:45:23 PM

What a great dress....and look at those biceps! Where do she work out?

Posted by: F.S., Jun 24, 2008 01:34:42 PM

This is definitely not your mother’s Maxi!! Looks great on a model like Jessica, unlike the "tents" that others wear to disguise significant shape issues ;-)

Posted by: Jim, Jun 24, 2008 10:51:31 AM

Paradigm is a great place to shop! The clothes are reasonable and always the latest styles. Great article!

Posted by: Lenny , Jun 24, 2008 10:25:15 AM

I love that dress! Paradigm is definitely my absolute favorite shop! They have the best dresses for summer...my closet is full of them. And bonus, they are all mostly under $80-$100. If you haven’t been, you need to go!!

Posted by: Jackie B., Jun 24, 2008 10:14:59 AM

I love this dress and Paradigm is one of my favorites. What a cute piece!

Posted by: Annapolis , Jun 24, 2008 08:12:30 AM