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Cool Disco Donuts Changes Its Name the Day Before Opening

The pastry shop hopes to avoid all the bitterness with a new title.

The counter at the newly renamed Zeke's DC Donutz. Photograph by Andrew Propp.

All right, haters of the Internet, you got your wish: Aaron Gordon is changing the name of his soon-to-open Dupont doughnut shop. After catching a sizable amount of flak for the title “Cool Disco Donuts”—including from our commenters—the restaurateur decided to ditch the homage to legendary Washington graffiti artist Cool “Disco” Dan, in keeping with the fun, lighthearted intention of the new business.

The sign above the door at 2029 P Street will read Zeke’s DC Donutz.

The moniker references Gordon’s middle name, Ezekiel, and his nickname, Zeke—or “Zeke the Cereal Freak,” due to his diet—which friends and family used all throughout his childhood.

Thankfully the shop’s funky interior design, ’80s motif, and cold cereal milk drinks aren’t going anywhere; the guy is still a cereal freak at heart. Head over on Friday between 10 and 2 for the soft opening, and look for giveaways the following Friday, February 8, during the grand debut.

See Also:
Surprise Opening Alert: Cool Disco Donuts (Pictures)

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