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Fleurir Chocolates Expands to Alexandria

Old Town, prepare thyself for gourmet confections from this creative husband-and-wife team.

Fleurir Chocolates heads to Old Town this Fall. Photograph by Erik Uecke.

Good news, NOVA: Wattleseed-toffee, lavender-Shiraz, and a host of other chocolate flavors are coming your way with the opening of a second Fleurir Hand Grown Chocolates shop. The Georgetown boutique run by husband-and-wife team Robert Ludlow and Ashley Hubbard has been open less than a year, but a lengthy commute to Ludlow’s production base—housed in his parent’s home, north of Williamsburg—called for an expansion to a closer kitchen. The couple just settled on a 1,200-square-foot property at 724 Jefferson Street in Old Town, Alexandria.

The second venture is slated for an early fall opening, and will operate as both a small storefront and an open-view commissary for the truffles, caramels, hot cocoa, and chocolate bars Fleurir fans find at the P Street location and in the online shop. Given the fact that the interior of the shop will have to be built from scratch, there’s a lot up in the air, but Ludlow says he plans to offer chocolate-making classes so guests can work with flavors and paint their own colorful designs on the sweets. Friend and interior designer Leah Moss, who helped design the original location, will also assist on the project.

In the meantime, look for new offerings at the original location, including summery ginger, passion-fruit, and hibiscus caramels, and chocolate tiles in flavors such as peppercorn, dried strawberry, and whiskey-soaked oak made to pair with wines.

Favorite Things: Fleurir Chocolates Owners Ashley Hubbard and Robert Ludlow
Holiday Shopping Spotlight: Fleurir Hand Grown Chocolates

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