Seriously, these hushpuppies are amazing. Photograph by Scott Suchman.

If you’ve had them, you understand. The hushpuppies at Food Wine & Co.—accompanied by honey butter because, no, actually, they’re not decadent enough on their own—are freaking fantastic.

To tell you the truth, I don’t even really like hushpuppies that much, but these. These are a genre redeemer—it’s the textures, the sweetness, the just-right amount of salt. It’s also the honey butter. The 4 to 6 happy hour at the restaurant where, my coworker Ann Limpert once wrote, it’s always best to “focus on the fryer,” is a siren song of discount booze and crispy-carb goodness. Because in addition to the pups there are absurdly large tater tots stuffed with cheese. Again, here, we have a thing whose name does not do it justice. These are not the tots Napoleon Dynamite collected in his pockets. These are giant, gooey, golden gods of deep-fried deliciousness. And they are only almost as good as the hushpuppies.

But last fall, something insane happened. Food Wine & Co. took chef Michael Harr’s pups off the menu. Just like that, they disappeared in a puff of greasy smoke. Inevitably, dismay followed, but now the restaurant has lauched a publicity campaign that could bring back the fried balls. The idea is this: If 50 people retweet the restaurant with the hashtag #savethehushpuppies and/or share a related status update on Facebook, the restaurant will reinstate the hushpuppies on the menu for good AND will offer orders of them FOR FREE during an upcoming happy hour (4 to 6 PM, date TBD). So, yeah, it’s a big publicity campaign for the restaurant. But also: FREE ORDERS OF THE WORLD’S BEST HUSHPUPPIES.