With a newly launched collection of bridal-inspired dresses, the designer behind Shoshanna shares her inspiration and her thoughts on bridesmaid trends.All photographs courtesy of Shoshanna.
When it comes to party dresses, the label Shoshanna instantly comes to mind. Known for flirty silhouettes, bold colors, and unexpected patterns, the New York-based brand has become a go-to for bridal parties and brides-to-be. So it should come as no surprise that founder and creative director Shoshanna Gruss, who takes a special interest in the wedding world (the brand even has a dedicated wedding blog), launched a capsule collection of bridal-inspired dresses. Ranging from $295 to $395, the line features ten styles of white dresses, perfect for a casual beach or courthouse wedding, or for the events leading up to the big day. Read on to learn more about Gruss’s inspiration behind the collection, and shop the dresses online now.
Why did you decide to launch the collection?
I wanted to create a collection of dresses that catered to the casual bride. There are so many women out there who aren’t looking for a traditional wedding gown these days but deserve a gorgeous dress that complements their personal style. I also wanted to give brides-to-be options if they’re looking for a second dress to change into or even for the many wedding-related events leading up to the big day.
You take a special interest in the bridal world. Why is that?
The Shoshanna brand has always been a destination for bridesmaid dresses. We get so many requests for bridal parties, and I love when brides share their photos with me. It’s so flattering to know that my designs played a role in such an important day. It felt like a natural next step to cater to the bride as well as her bridal party, which is how the idea came about.
Tell us about the dresses. How do you envision brides wearing them?
Each dress in the bridal-inspired collection is a shade of white, each with a different look and feel. You will find dresses with coral beads around the neckline, perfect for a beach wedding. You can also find a more formal, fit-and-flare dress that can be worn as a second dress to the reception. The ivory lace options are perfect for a bridal shower or even an engagement party.Keep Reading ...
Sparkle and shine with these 14 showstoppers.Photograph by Rebekah J.Murray
Brides-to-be, here’s a bridesmaid dress trend that won’t leave your girls rolling their eyes. Sequin dresses channel the elegant 1920s Great Gatsby vibe and add some sparkle to your wedding portraits. Long or short, sleeveless or long-sleeve, these numbers shine on their own, making it easy for your bridesmaids to look their best with minimal accessories and simple hairstyles.
Create a cascade of sparkles by asking your bridal party to pick a dress of their choice, or have everyone wear the same dress for a monochromatic effect. While gold, silver, and bronze always make for a safe bet; add some drama with a bold color like a saturated orange or a deep purple. Want the gold-rush effect without the hefty price tag? We’ve done the work for you and found 14 dresses under $350. Scroll through and take a look at our finds.
The four-piece set is inspired by the four wedding “somethings.”
The popular nail polish maker Butter London is getting into the bridal game with the launch of its new Sweet Somethings collection. We spotted the new offerings during New York’s International Bridal Week at the Monique Lhuillier show, where the models wore Doily, the “something old” of the collection, which resembles light-pink patterned lace and can also be worn as an overcoat for the other polishes in the collection. Brides in need of a “something blue” can try Petticoat, a shimmery periwinkle-blue, for a pedicure. For a more understated, natural look, there’s Pink Ribbon, a sheer light pink, or Alabaster Gaze, a milky, shiny white. Tip: For long-lasting wear, we like Butter’s Nail Foundation Flawless Base Coat and Hardwear P.D. Quick Top Coat for a shiny finish. The Sweet Somethings Set is available for $35 online.
Now every bride can afford to have a piece of Marchesa on her wedding day.
Just on the heels of last week’s New York Bridal Fashion week, celeb-favorite couture and bridal designer Marchesa and bride-beloved stationers Wedding Paper Divas have teamed up to release a new bridal paper collection. The über-feminine stationery line includes eight designs featuring details such as intricate lace, vibrant watercolor illustrations, and fanciful floral patterns—motifs familiar to fans of Marchesa’s bridal and designer runways.
“When it comes to creating gowns, we’re always driven by the fabrics, accents, and embellishments we love—and we let our favorite pieces from our bridal and runway collections guide the design process for the Wedding Paper Divas stationery collection,” said Marchesa cofounders Georgina Chapman and Keren Craig in a press release. “We experimented with modern touches and darker color palettes in our recent designs and carried this aesthetic over to the invitations, as well. We think the designs translate beautifully onto the printed page, and we’re so excited to make our mark in the stationery world.” In addition to invitations, the suites will feature save-the-date cards, response cards, enclosure cards, and thank-you cards, all offered in a variety of paper options and trims. View and shop the full collection online.
Inspired by textures and neutrals, these invitations are made for a modern bride.
Your wedding may have just gotten a little more chic with the help of Kelly Weartsler’s eye for bold graphics. The interior-and-fashion designer and all-around style goddess recently collaborated with the popular online invitation site Paperless Post to create 50 unique invitations, which can be sent via e-mail or snail mail. Using her eclectic-luxe design aesthetic, Wearstler’s invitations are inspired by textured materials and neutral shades such as white and gold. Looking for that perfect save-the-date, engagement-party, or wedding invitation with just the right amount of flair? The search might be over. Take a look through the slideshow for our favorites, then shop the collection online.