Betsey Johnson Launches a Bridal Shoe Line
The iconic designer dips her toe into the wedding-fashion world with a new footwear collection.
Betsey Johnson can now add bridal designer to her fashion résumé with the launch of
a new line of party-inspired shoes, geared specifically toward the wedding market.
Johnson, who last spring declared bankruptcy and shuttered her eponymous stores, has
been making a slow and steady return to the fashion industry, with a lower-priced
dress line and a collection of activewear. A new reality show featuring Johnson and
her daughter, Lulu, also debuts this month on the Style Network.
The new bridal shoe collection, dubbed Blue by Betsey Johnson, is another step in
the designer’s comeback. The shoes go on sale to the public starting in April. With
designs from scalloped ballerina flats to ankle-strap stilettos and embellished pumps,
each with a signature baby blue sole, the collection ranges from $79 to $199. If something
strikes your footwear fancy, find it next month on Zappos or on Betsey Johnson’s site.
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