The significant transitions underway at National Journal, the long-running political weekly owned by David Bradley and Atlantic Media, are driven in part by Bradley's belief that he missed the arrival of a new business model in town, the win-the-morning competition driven by Politico. And as the magazine has bought out many staffers, it makes sense that some of the new people coming into the company would join National Journal from a field where Bradley saw success in the past: consulting (Bradley founded both the Advisory Board Company and the Corporate Executive Board). Fishbowl DC mentioned yesterday that the company's brought a new marketing director on board.
But the company also just hired Jean Ellen Cowgill, an analyst at McKinsey & Company, to work on strategy and business development, and among her tasks will be developing "new business and product lines." Atlantic Media's had some success in this area in recent years: the Atlantic Wire was the result of an internal product development process, and the company had plans to launch a business publication, though it's unclear whether those plans will be realized. As the company seeks to complete the major remake of National Journal, it'll be revealing to see what they think are strategic new entries into the market.
National Journal Goes Back to Bradley’s Consulting Roots
As National Journal retools, a McKinsey alum comes on board to help.
The significant transitions underway at National Journal, the long-running political weekly owned by David Bradley and Atlantic Media, are driven in part by Bradley's belief that he missed the arrival of a new business model in town, the win-the-morning competition driven by Politico. And as the magazine has bought out many staffers, it makes sense that some of the new people coming into the company would join National Journal from a field where Bradley saw success in the past: consulting (Bradley founded both the Advisory Board Company and the Corporate Executive Board). Fishbowl DC mentioned yesterday that the company's brought a new marketing director on board.
But the company also just hired Jean Ellen Cowgill, an analyst at McKinsey & Company, to work on strategy and business development, and among her tasks will be developing "new business and product lines." Atlantic Media's had some success in this area in recent years: the Atlantic Wire was the result of an internal product development process, and the company had plans to launch a business publication, though it's unclear whether those plans will be realized. As the company seeks to complete the major remake of National Journal, it'll be revealing to see what they think are strategic new entries into the market.
Most Popular in News & Politics
What It Felt Like for a Virginia Marching Band to Win Metallica’s Contest
Meet the 2023 Washingtonians of the Year
What’s IN and OUT in DC Restaurant Trends for 2024
Introducing 8 of DC’s Most Stylish
Washingtonian Magazine
April 2024: Great Places to Live
View IssueSubscribe
Follow Us on Social
Follow Us on Social
Related
13 Major Concerts and Music Festivals in the DC Area This Spring
Mary Timony on Her Emotional New Album, “Untame the Tiger”
The Beatles in DC: A New Exhibit in Maryland Looks Back on Early Beatlemania
Northern Virginia High School Wins Metallica’s Marching Band Competition
More from News & Politics
Did Eugene Vindman Pose With a Confederate Flag?
Want to See Caitlin Clark Play in DC? Prepare to Shell Out Some $$$.
Hozier and Laufey Will Headline This Year’s All Things Go Festival
Move Over, Pennsylvania Avenue: Study Says Wharf Area Is DC’s Priciest Real Estate
DC Cyclists Aren’t Giving Up on Connecticut Avenue Bike Lanes
Why DC Has 37 Historic Districts—and the Fight Over Adding a New One
Carlos Lozada Thinks You Should Care About Political Memoirs
DC Band White Ford Bronco Weighs In on O.J. Simpson’s Death