Looks like the Redskins will remain the Redskins as long as Dan Snyder has his way. He told USA Today Friday morning that he would “never” change the name of his NFL team.

“It’s that simple. NEVER—you can use caps,” Snyder told the publication.

The development comes amid continued criticism that the moniker is a racial slur against Native Americans. Just last week, at-large DC Council member David Grosso, an Independent, introduced a non-binding resolution calling on Snyder to drop the team’s name, which Grosso described as “historically racist and derogatory.”

Grosso suggested that Snyder change the team’s name to the Washington Redtails, a reference to the famous World War II-era African-American pilots known as the Tuskegee Airmen.

In the USA Today story, Snyder offered a firm response to critics of the team’s name:

“We will never change the name of the team. . . . As a lifelong Redskins fan, and I think that the Redskins fans understand the great tradition and what it’s all about and what it means, so we feel pretty fortunate to be just working on next season.”