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Your guide to the week's most stylish events. By Kay Wicker
Local designer Tala Raasi presents her swimwear line Dar Be Dar on Tuesday night in Bethesda.

Cesco Osteria’s Co2 Lounge to Host Dar Be Dar Fashion Show

Local designer Tala Raassi showcases her international-inspired Dar Be Dar swimwear line at Cesco Osteria’s Co2 Lounge. The show will feature suits from the current resort 2014 and spring/summer 2015 collections, and there'll be gourmet hors d’oeuvres, cocktails, and live tunes. Post-show, a Dar be Dar boutique pops up for on-the-spot swimwear buys. Tuesday, 7:00 to 9:30 PM. Co2 Lounge, 7401 Woodmont Ave., Bethesda. $20 through Eventbrite

Stylemakers and Changemakers Runway Show

PopNod presents what's been dubbed a “runway fashion experience,” celebrating those who are at the forefront of style and social good while raising money to support Critical Exposure—an organization that trains youth to use photography and advocacy to make change in their schools and communities. The show will feature outfits and jewelry from such favorites as South Moon Under, Anthropologie, BaubleBar, and other PopNod partners. The evening also includes signature cocktails and samples from Butterfly Mixtures, music by DJ Whitham, and a raffle featuring prizes from South Moon Under, Copperwood Tavern, and Ceiba, among others. Oh, and did we mention it’s on a rooftop? Friday, 8 to midnight. Midtown Lounge DC, 1219 Connecticut Ave., NW. $35 through Eventbrite.

Sterling & Burke Fall/Holiday Collection Launch

Looking to get a head start on that holiday shopping? On Saturday, Sterling & Burke designer Alexandra J. Megan spotlights her new fine leather accessories line—which includes leather flasks, bar sets, billfolds, and travel goodies ranging from $93 finds to $2,700 big-ticket buys—and discusses the store's signature Bespoke Services. Saturday, 2 to 9 PM. Sterling & Burke, 2824 Pennsylvania Ave., NW.

Bang Salon Hosts 12-hour “Cut-a-Thon” in Support of Ovarian Cancer Awareness

Bang Salon hosts its fourth 12-hour marathon Cut-A-Thon at the local chain's soon-to-open new location at the Yards. 100 percent of the proceeds from the day's haircuts will be donated to the National Ovarian Cancer Coalition. The salon will keep services simple during the event—which means there will be no color or chemical treatments that day—but with free mimosas and snacks for the whole 12-hour event, who's complaining? Sunday, October 5, 9 to 9. Bang Salon, 1212 Fourth St., SE.

For more fashion and beauty news, follow Shop Around on Twitter at @shoparoundblog

Posted at 01:20 PM/ET, 09/29/2014 | Permalink | Comments ()
The chain's Scandal-inspired line launched this week, just in time for Thursday's season premiere. By Kay Wicker
Image via the Limited's Facebook page.

In terms of Washington workwear inspiration, there are few better role models than fictional power dresser Olivia Pope of ABC's Scandal. Apparently the Limited agrees: The brand's show-inspired collection hit stores this week, just in time for tonight's fourth season premiere. Costume designer Lyn Paolo and actress Kerry Washington collaborated with the Limited to create the line, based on the designs for some of Olivia's iconic pieces—which means all those covetable tie-neck blouses, elegant trousers, wrap coats, double-breasted ivory jackets, and pastels can finally be yours. Best part: The (mostly) budget-friendly line starts at $49.50. Keep reading to see some of our favorites from the line, and pick up Washingtonian's October issue (on newsstands now!) for even more Olivia-inspired ensembles. 

From left: Double-Breasted Jacket, $168; and Livvy Slim Leg Ankle Pants, $98; Neck-Tie Blouse, $69.95 and Officer's Pencil Skirt, $79.95; Plaid Cape, $228; and Olivia Wide-Leg Trouser Pants, $98. 


From left: Epaulet Blouse, $69.95 and Liv Flare Leg Trouser Pants, $98; Black & White Sheath Dress, $128; Tulip Skirt Sheath Dress, $128 and Drape Collar Wrap Coat, $128.

For more fashion news and tips, follow Shop Around on Twitter at @shoparoundblog

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Posted at 04:14 PM/ET, 09/25/2014 | Permalink | Comments ()
It's all about the accessories for these stylish communications mavens. By Valeria Boucas

Who: Charissa Benjamin, 34, and Elaine Mazanec, 28 

Partners at Savor PR

What we do: "Simply put, we tell our clients' stories and work with them to attract an audience, build and grow their brand, and communicate to the media and public about who they are and what they do. Together we run Savor PR a full-service public relations agency that provides strategic communications, brand management, and media relations to clients in the restaurant, travel, and hospitality industries. We collaborate with a range of clients from up-and-coming chefs to bakers to winemakers and industry veterans with multiple restaurants and accolades under their belts."

Describe your style at work: 

Charissa: "For everyday client meetings, my go-to is great-fitting jeans (gray, white, black, indigo) and a stylish top or a blazer over one of my many Theory T-shirts. I own a lot of basics in black, white, and gray, but I am from Antigua in the Caribbean, so I love to insert pops of color with lipstick, fun jewelry, or bold patterns. In fact, jewelry is one of my weaknesses, and I enjoy finding statement pieces that add character to an outfit. It took me a long time, but I've learned to embrace and love my hair. My hair is big, and the style doesn't change for the occasion—client meeting, evening event, or new business pitch—it's very much a part of who I am and one of my favorite accessories."

Elaine: "I would describe my style as a collection of classic, timeless pieces, dressed up or down with statement jewelry or accessories that can seamlessly transition from day to evening. A 'uniform' for me consists of a silk blouse, dark jeans, sturdy heels, and a jacket (typically the item I tend to invest in the most). I tend to skip the trends—I find they go as quickly as they come. Instead I just try to focus on finding flattering pieces and invest in a few nice things that can mix and match well. And a bag. I love a classic bag."

Everyday/Client Meeting

Charissa: "We get to work with great clients who embrace our eclectic and laid-back style. The good news is we don't have to wear suits every day. Our non-routine days can include everything from a client meeting to a TV news shoot to delivering food samples. I love jeans, and the most flattering cut for me at the moment is Paige Verdugo Ultra Skinny. While I usually wear some form of a blazer and blouse combo, I love the length and cut on this tailored white button-down from AllSaints."

AllSaints shirt, Paige jeans, Renvy plum-colored mohair heels, and Diane von Furstenberg bag. 

Elaine: "The various needs of our clients don't necessarily lend themselves to a standard routine, and I feel fortunate not to have a typical desk job. Every day is different, and my only weekday constants seem to be a morning coffee run to the Wydown with my beagle, Jack, and a workout of some sort. The many variables include photo shoots, media dinners, client conference calls, and those coveted moments of peace with my laptop and headphones. With such variance in our schedules I gravitate toward a comfortable but professional 'work uniform' of jeans, which I dress up a bit with a silk blouse, a nice jacket, and heels. My favorite everyday necklace is a handmade piece by local jewelry designer Jane Swensen." 

Joie silk blouse, J Brand jeans, Rebecca Taylor tweed jacket, Rag & Bone harrow booties, Jane Swensen gold necklace, Club Monaco beaded wrap bracelet, and Madewell leather tote bag.

The Details

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Posted at 05:11 PM/ET, 09/23/2014 | Permalink | Comments ()
From artsy, hipster-esque shops to gentlemanly grooming lounges, these modern barbershops all have one thing in common: luxury. By Michelle Thomas
Wise Owl Club offers cuts, gray-blending, and hot-lather shaves with extras such as facial massage. Photograph by StreetNeat.

Barber of Hell’s Bottom

818 Rhode Island Ave., NW; 202-332-0200

Founded by Mike Thomas and Kelly Gorsuch of the 14th Street hair salon Immortal Beloved, this shop perfects a fusion of low-key cool and high-style sophistication, all in the booming Shaw neighborhood—a place once unseemly enough to be dubbed Hell’s Bottom.

The nine-chair shop offers haircuts and straight-razor shaves with an easygoing vibe and a reclaimed-meets-artful aesthetic that includes whitewashed brick, vintage mirrors, rustic wood, and one very special find: an antique barber chair salvaged from a New Jersey shop once frequented by Hollywood’s Rat Pack.

Wise Owl Club

2010 18th St., NW; 202-705-9425

A cross between classic barber and modern hipster, this Adams Morgan shop may be itsy-bitsy—and no, it doesn’t take appointments—but it attracts a big crowd. Owned by a woman who calls herself Lauren the Lady Barber, the Wise Owl Club addresses all your barbershop needs, such as straight-razor shaves and hair services, but part of the draw is thanks to the stylish-cool atmosphere.

The setup includes five 1930s barber chairs and a pop-up with products curated by DC’s Mutiny, plus a taxidermy buffalo head on the wall—naturally.

Grooming Lounge

1745 L St., NW, 202-466-8900
2001 International Dr., McLean, 703-288-0355

Mike Gilman opened his first Grooming Lounge—arguably the granddaddy of today’s luxury barbershops—in downtown DC 12 years ago, followed by a second store in Tysons Galleria four years later.

Known for top-notch service in a boys’-club atmosphere—including flat-screen TVs and mahogany walls—the two locations tackle services ranging from the expected hot-lather shaves, haircuts, and color to spa treatments such as “business manicures,” hot-stone massages, and facial peels. The Grooming Lounge offers its own line of products, too.

Roosters Men’s Grooming Center

1815-C Wisconsin Ave., NW; 202-625-5112

Though the first Washington location of this 70-strong nationwide chain is in an unassuming shopping center in upper Georgetown, inside is a haven of old-school masculinity, complete with seven oversize black-leather barber chairs tucked into handsome, semiprivate hardwood stations—all set to a soundtrack of vintage jazz and classic rock.

The barbers at Roosters are certified in straight-razor shaving, and you can expect such luxuries as hot-towel service and scalp massages with your cut.

The Gentlemen’s Quarters

105 S. Union St., Alexandria; 703-836-7330

Open more than a decade in Old Town, The Gentlemen's Quarters looks the part—rich red walls, handsome wooden accents, black leather barber chairs—and acts it, too. Pour a stiff drink from the bar before settling into your service, whether a standard haircut and hot-lather shave or a dude-friendly take on everything from back facials to pedicures.

Need a shoeshine? They do that, too. 

This article appears in the September 2014 issue of Washingtonian.

Posted at 02:00 PM/ET, 09/20/2014 | Permalink | Comments ()
Celeb colorist Ian McCabe shares his pro tips. By Michelle Thomas
Ian McCabe Studio in Washington's West End. Photographs courtesy of Ian McCabe Studio.

Not many DC-based hair stylists can call themselves celebrity colorists, but Ian McCabe is one of those rare few. He’s the personal colorist for fitness guru Tracy Anderson, and his salon—Ian McCabe Studio in the District’s West End—opened in July. So it’s safe to say that this guy knows his way around a head of hair. We checked in with McCabe to get his take on how exactly a gal should adapt her hair hue routine for the rapidly approaching fall season. Read on for his expert tips.

1) Time it right. McCabe recommends booking a visit to your colorist at the end of summer to get your hair on track for the new season. “After a blissful summer of sun, salt, and sand, your hair is in need of a color rebalance,” he says. A head of fresh highlights and/or lowlights, plus a gloss treatment and a deep-conditioning mask, will help return your hair to its ideal color and shine. 

2) Soften up. Fall is the time for a slightly warmer hue. Gradually transition your hair color from bright to soft with lowlights. They’ll add depth and dimension while allowing your your highlights to pop.

3) Consider balayage. McCabe is a pro at this trendy French coloring technique, which uses freeform “hair painting” to create a natural look with lots of dimension. “Since artists are not confined to the square area that a foil would cover, they are able to free-paint hair so each section may be color-customized,” says McCabe. “With balayage, an artist also has the ability to lighten the tips of hair as well as the frame of your face, resulting in a natural sunkissed look similar to how a child’s hair looks at the beach.” Bonus: Because there’s a more natural growth line, the life of your highlights gets a boost from the traditional six to eight weeks to ten weeks or longer. 

4) Add some moisture. This step you can DIY. Winter is hard on hair, as there’s less air moisture and lots of drying indoor heat, so McCabe suggests planning an at-home conditioning treatment. His rec? A weekly deep-conditioning treatment, such as Oribe Masque for Beautiful Color, Gold Lust Transformative Masque, or Davines Vegetarian Miracle Conditioner.

5) Make it match. Make sure you communicate with your colorist the overall style and look you are trying to achieve to ensure your color and cut are complementary.

For more fashion and beauty tips and tricks, follow Shop Around on Twitter at @shoparoundblog

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Posted at 12:25 PM/ET, 09/18/2014 | Permalink | Comments ()
Your guide to this month's happenings. By Valeria Boucas
A rendering of the new C. Wonder store front at Tysons Corner. Photograph by C. Wonder.

Art of Style

The gentlemen behind DC’s most stylish startups, such as Stubble & ’Stache and Bull + Moose, have teamed up for a night of cocktails, style, and grooming (think barbers giving straight-razor shaves). Tickets can be purchased in advance through Eventbrite. September 176 to 10 PM. Jack Rose Dining Saloon, 2007 18th St., NW.

Maison Martin Margiela's "Tabi Shoe-Maker" Exhibit at Relish

Famed fashion house Maison Martin Margiela will debut its retrospective “Tabi Shoe-Maker” at Relish boutique in Georgetown—the exhibit's first stop in America. The opening of the installation celebrates more than 25 years of Margiela’s iconic “Tabi” shoe. Held in the boutique’s lower level, the exhibit will be open to the public for two weeks. September 19, 10 AM to 6 PM every day except Sunday. Relish, 3312 Cady’s Alley, NW.

Outfitted x Chevrolet Shopping Experience

The LA-based traveling pop-up boutique teamed up with Chevrolet to bring together some of the city's most stylish brands in one place. Enjoy an afternoon of shopping while sipping complimentary cocktails, plus take advantage of styling sessions, a braid bar, and more. September 20, 1:30 to 6:30 PM. The Loft, 600 F St., NW. 

Forever 21 Grand Opening at Tysons Corner

The first 100 people to fete the newly remodeled store will receive a gift card with a value ranging from $10 to $210. A raffle will also offer one lucky winner the chance to take home a $1,000 prize. A deejay will keep shoppers entertained until 3 PM. September 20, 10 AM to 9:30 PM. Tysons Corner Center, 1961 Chain Bridge Rd., VA. 

Eileen Fisher's 30th-Anniversary Celebration

The modern-minimalist style lives on for this fashion house, celebrating three decades in business. Shoppers receive $30 off all purchases in stores and online Saturday, and 10 percent of the sale will go to a local charity partner that supports the empowerment of women and girls. In addition to music, fall fashion, and refreshments, you can also enter to win a $1,000 Eileen Fisher shopping spree. September 20, all day at Eileen Fisher retail and company stores.

C. Wonder's Denim Launch

C. Wonder will launch a denim collection this fall. C. Denim, which will be available online and at local retailers in Tysons Corner and Pentagon City, will debut with three signature styles—skinny, curvy, and skinny ankle with zip detail—and will range in price from $118 to $128. September 22, 10 AM to 9:30 PM. Tysons Corner Center, 1961 Chain Bridge Rd., VA.

Find Valeria Boucas on Twitter at @valeriaboucas.

Posted at 05:34 PM/ET, 09/15/2014 | Permalink | Comments ()
Founders Emily Motayed and Lee Mayer have a keen eye for interiors—and for fashion. By Valeria Boucas
Lee Mayer and Emily Motayed of Havenly. Photograph by Dustin Sonneborn.

Sisters Emily Motayed and Lee Mayer are a triple threat: strikingly beautiful, stylish, and über-smart. The Potomac natives, who are pursuing an MBA at Wharton School of Business and hold an MBA from Harvard Business School, respectively, launched their budget-friendly interior design firm, Havenly, last year. (Read Open House's story from May.) 

Motayed, who splits her time between New York and Philadelphia, and Mayer, who resides in Denver with her husband, still consider Washington home and pay a visit to all their favorite stores whenever they're back in town. We caught up with them to figure out exactly where they go. 

Where do you like to shop when you're back in town? 

Emily: I absolutely love Violet Boutique on 18 Street. Whenever I walk in there, I get sensory overload and don't even know where to start! They have the most amazing print dresses that are perfect for everything from a casual summer barbecue to going out on the town, and their accessories are to die for. I also live and die in fitted dresses, which they specialize in. Growing up in Potomac, I always shopped at Luna in Bethesda during my middle- and high-school days, so I will have a soft spot for that boutique forever and I make sure to stop by when I'm in the area. Luna still carries every one of my favorite brands, from Susana Monaco to Foley + Corinna, and I even still wear a DVF print dress that I bought from them with my allowance about ten years ago. When it comes to home stores, my aspirational place is Cote Jardin Antiques on O Street in Georgetown. They have the most amazing collection of antique lamps. 

Lee: I bought my wedding dress at Saks Jandel in Chevy Chase, so I have to choose that as my favorite store. I have such fond memories of putting on my wedding dress for the first time at that location—it still makes me smile when I think of it. The bridal collection is unparalleled, but they also have amazing contemporary pieces, from designers such as J. Mendel and Naeem Khan. For my "fun" clothes, though, I go to Britt Ryan in Georgetown. There's a plethora of perfect cocktail dresses that are bright, fun, and perfect for most events. I happen to love the fact that it's owned by another fearless female entrepreneur who has opened stores nationwide. And whenever I need something a bit dressier, I go to Julia Farr in Northwest DC. Alice + Olivia is one of my favorite brands, and the store is always stocked with a fabulous collection. The ladies who work at the store are also such a pleasure to shop with. And for home stores, Restoration Hardware is my favorite, hands down. I love the vignettes that they pull together in their stores, and I walk in and just want to buy everything, from the curtains to the pillows to the flooring! I can't get enough of it.

What about for shoes? 

Emily: Sassanova is still my go-to for shoes because they have an amazing collection of pumps and flats, which is what I tend to live in. I love the vibe of the store, too, and every time I go in for shoes, I end up walking out with a few pairs plus a purse and scarf, since they have such adorable complimentary accessories. I think I bought my shoes for prom ten years ago from there. One of my favorite footwear brands is Pour La Victoire, which is available at Nordstrom and other department stores, because they make super high heels (I prefer five inches or taller) that are surprisingly comfortable. The heels work for day and transition into night extremely well. I'm pretty short, so it's super important for me to find tall heels that I can run around in and not end up with blisters.

Lee: When my husband lets me (or isn't looking), I love buying a solid pair of Louboutins, which I normally pick up from Neiman Marcus in Tysons.

You both wear great accessories. Where do you go for them? 

Emily: I started wearing big pieces of jewelry after college because statement pieces are such an easy way to punch up a boring outfit or make clothes really stand out. I'm a big fan of BaubleBar for affordable statement necklaces—plus the cofounders went to school with Lee. Gilt is a great place to look for affordable pieces, too. And a great local spot for jewelry is Charm in Georgetown—their brightly colored pieces are great, and I think I've bought their entire cuff collection.

Lee: I tend to be a little more low-key than Emily when it comes to accessories, but I do love Lou Lou. They have such fun pieces and also the best set of going out clutches and purses one can find.

What do you think of DC style in general? Is there something you'd like to see more of? 

We love how well-dressed the city is, but it does feel a bit more conservative than what we are used to, since we both lived in New York City after moving away from home. We'd love to see a bit more daring styles, especially out at night—maybe some shorter hemlines and tighter dresses for those looking to paint the town red.

For more about Emily and Lee, visit Havenly's websiteFind Valeria Boucas on Twitter at @valeriaboucas.

Posted at 03:10 PM/ET, 09/12/2014 | Permalink | Comments ()
The costumer mines the sometimes questionable fashions of the ’80s to provide stylish alternatives for Keri Russell’s beleaguered heroine. By Kate Bennett
Photograph of Gering by Michael Williams.

When it comes to The Americans, the counter-intelligence drama set to premiere its third season on FX in January, costume designer Jenny Gering’s biggest issue is creating memorable looks for a main character whose job is to stay under the radar and blend in. Actress Keri Russell plays Elizabeth Jennings, a spy/wife/mom living in the DC ’burbs in the early 1980s, and while she spends a good deal of time in disguise, she manages to skip the worst of the decade’s fashion. Here, Gering explains the character’s sartorial choices. (Also check out our Q&A with former House of Cards costume designer Tom Broecker.)

How did you research Washington fashion in the ’80s?

It was a decade and an administration that reveled in “society,” and as such, social events were well-documented and gave a view to certain aspects of life in DC. 

What are a few essential items for Kerri Russell’s character? 

Elizabeth [Jennings, Russell’s character] loves a silk blouse, a gold chain, a high-heeled boot, and a pair of tight jeans.

Does her secret life impact her style?

Her goal is to blend in and look as “normal” as possible. She doesn’t need to be a wallflower, but she never wants to appear unusual.

Russell is something of a fashion icon in real life. Does she weigh in on the outfits? 

Keri always has a say in her costumes. Her role is very physically demanding, and she needs to be able to do stunts if necessary. She also knows what she wants to express through her characters; we work together to make that happen.

How should a young, modern Washingtonian incorporate some of the good parts of ’80s fashion into a professional wardrobe? 

Nancy Reagan red is always a winner. It’s a color that has an impact, and it screams confidence. 

Tom Broecker and Jenny Gering will talk more about Washington and fashion with Kate Bennett on September 17 at the Smithsonian’s S. Dillon Ripley Center. For more information and tickets to “Dressing for the Small Screen,” visit the Smithsonian Associates website and use the quick tix code: 1L0-050. Find Kate Bennett on Twitter at @katebennett_dc

Posted at 03:45 PM/ET, 09/10/2014 | Permalink | Comments ()
The wardrobe pro talks about how he created the look for ultimate DC power chick Claire Underwood. By Kate Bennett
Tom Broecker was behind Claire Underwood's ensembles in season one of House of Cards. Photograph by Patrick Harbron for Netflix.

Tom Broecker knows a thing or two about dressing powerful women. The costume designer was responsible for outfitting House of Cards' Claire Underwood in sleek power ensembles for the Netflix drama's first season, and is in town next week for a Smithsonian Associates panel discussion with The Americans costume designer Jenny Gering. We chatted with Broecker about how he envisioned the fashion for the show, how Robin Wright and her costumes helped mold the character of Claire Underwood, and whether Washington can sustain the fashion revolution inspired by complex (sometimes villainous) female leads. (Check out our Q&A with Gering here.) 

Photograph of Tom Broecker by Andrew Egan.

Although we are coming into our own when it comes to fashion, did Washington’s history as a not-so-stylish city have any effect on your choices when coming up with Claire Underwood’s look?

It’s very interesting with Claire. I never thought of her in terms of Washington, DC. I thought of her in terms of the world, almost outside of Washington. Because she was not really a part of either world—the Hill or the media—I wanted her to have a more ousider feel.

Do you see Claire's clothes as serving as her DC “armor”?

I believe so, yes, very much so. [She] was designed that way. I believe we all use clothes to help us navigate our lives; whether we’re conscious of that or not is another thing. But we all know clothes can project ideas and reflect our moods and emotions.

Why doesn’t Claire ever wear patterns? Her looks are primarily neutral solids.

Sometimes on camera a pattern can look cheap, and it can date itself pretty quickly. It also pulls focus away from the face, and Robin [Wright] has such an amazing face—it shows so much emotion, and we did not want to distract from that.

What about color? 

You need to know when and how to use it. Red, for example, has a lot of psychological and political meaning, so we wanted to make sure we only used color when it was right, either for the character or the scene.

What are Claire’s key power pieces?

A great pair of heels, a tailored blouse, a tailored skirt, and a great coat.

If you could give any Claire Underwoods in the making out there a piece of advice when it comes to using fashion to their advantage, what would it be?

Do not ever sell yourself short. You do not have to wear pants in order to go toe to toe with men; wear what makes you feel confident, intelligent, and sexy. And find a good tailor.

Tom Broecker and Jenny Gering will talk more about Washington and fashion with Kate Bennett on September 17 at the Smithsonian’s S. Dillon Ripley Center. For more information and tickets to “Dressing for the Small Screen,” visit the Smithsonian Associates website and use the quick tix code: 1L0-050. Find Kate Bennett on Twitter at @katebennett_dc

Posted at 03:25 PM/ET, 09/09/2014 | Permalink | Comments ()
The web-based rental service's first area showroom will open in November. By Michelle Thomas
Left: Georgetown's Rent the Runway showroom will open in the former L'Eclat de Verre space. Photograph courtesy of Eastbanc and Jamestown. Right: An interior view of New York's new freestanding store. Photograph via Rent the Runway's Facebook page.

Requesting an outfit from Rent the Runway has always called for a pinch of luck and a big dose of trust. The typical experience: Choose a dress from the site's list of designer duds; read every review, scour each customer-submitted photo; submit order. Commence double-crossed fingers that when that box appears at your door, you'll have lucked out on the perfect fit and a flattering hue. It's a great concept—though not always foolproof. Until now, that is: Starting in mid-November, Rent the Runway opens its first brick-and-mortar showroom in Washington, where shoppers can scope out their picks and get help from in-store stylists.

Yesterday afternoon, developer/investment partnership EastBanc and Jamestown announced that the online rental company has signed a ten-year lease to open in the Georgetown shopping nook Cady's Alley, where it joins a handful of other fashion retailers, including fellow web-based showroom Bonobos. At 4,354 square feet, the new Washington space is more than double the size of Rent the Runway's only other freestanding showroom, which opened in New York's Flatiron District last week. 

Rent the Runway's showroom joins a number of new-to-DC contemporary fashion brands that have recently popped up in western Georgetown—an area that used to primarily house upscale home-design stores such as Boffi, BoConcept, and Design Within Reach—within the past year, including such designer lines as Steven Alan, Calypso St. Barth, and the soon-to-open Alice + Olivia. Does this mean west M Street is taking over as Georgetown's hotspot for designer fashion labels? We'll be watching.

Rent the Runway3336 M St., NW. Opening mid-November. For more fashion news and tips, follow Shop Around on Twitter at @shoparoundblog

Posted at 12:00 PM/ET, 09/09/2014 | Permalink | Comments ()