More Designer Merch Pops Up at the Official Inauguration Store

Proenza Schouler and Tory Burch are among those behind the extended Runway to Win collection.

By: Diana Elbasha

The result of a rare collaboration between America’s highest powers of politics and fashion— Barack Obama and Anna Wintour, respectively—23 designers last year launched the Runway to Win line, a collection of pro-Obama merchandise sold during the peak of the President’s reelection campaign. While the original collection (which featured patriotic merch by Marc Jacobs, Diane von Furstenberg, and others) is long gone, we were pleasantly surprised to find a few new items at the official Presidential Inauguration Store, which opened at Metro Center this weekend.

First Lady favorites Tracy Reese and Narciso Rodriguez are among the designers behind the new mini lineup. The eight T-shirts, tote bags, and hoods ($45 to $75) are refreshingly casual and affordable, and the hallmarks of each label—like Tory Burch’s double-T logo—are hidden; the name “Obama” steals the attention on each piece.

Shop the collection at the Presidential Inauguration Store at 1155 F Street, Northwest (open until January 25) or online.