We already told you all about Jessica Alba’s VIP guest appearance at Bethesda Row’s Front Row event. Now, get a load of the rest of the fashionable itinerary: Bethesda Row transforms into style central starting with tomorrow night’s screening of New York Fashion Week documentary The Tents and culminating with Friday night’s book signing with Alba followed by a fashion show highlighting summer and fall styles from 15 of Bethesda Row’s retailers and emceed by Georgetown Cupcake owners (and TLC reality show stars) Sophie LaMontagne and Katherine Kallinis. But the main dish isn’t the only one: The three-day fashion extravaganza also involves discounts and stylish happenings at more than 35 of the neighborhood’s shops and restaurants through the close of the event on Saturday. The deets on our favorites:
Get 20 percent off at this fine jewelry boutique. On Friday, the store spotlights local designer Dina Mackney.
On Friday, stop by Aveda's Lipstick Bar for a free makeup touch-up.
The beauty emporium hosts a Bobbi Brown spring makeover party, where guests can learn from the pros and try new shades.
This new apparel shop celebrates its opening and Bethesda’s big shindig by offering 15 percent off the whole store.
Swing by the salon on Friday to meet founder and blowout guru Alli Webb.
Ginger hosts a trunk show featuring Trina Turk’s latest styles; shoppers receive 15 percent off the designer’s wares.
At the kitchenware store, snag a French trivet gratis with your purchase of $75 or more when you mention the Front Row.
Spend $250 or more at the women's activewear store and get a free Lucy tote and drink tumbler.
On Friday, visit Luna for its Try ’Em & Buy ’Em event with denim brand DL1961. The brand’s jean specialist will give style consultations, and you’ll be entered into a drawing for a $50 gift card just for trying on a pair. If you buy ’em? You’ll be entered to win a $100 gift card. To round things out, the store offers 15 percent off all tops and denim, plus raffles for a Susana Monaco dress and a $250 online gift certificate to Tart.
The accessories and shoe shop features a trunk show highlighting Helen Jon Swimwear and Lance Wovens handbags. On Friday, designer Daniel Saponaro of Hutch Design visits the store to showcase the brand’s new summer line.