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Bookmark This Site: ShoeRaRa
This brand-new, DC-based site sells restored, pre-owned designer shoes at some seriously discounted prices. By Michelle Thomas
Some of the pre-loved goodies at ShoeRaRa: Jimmy Choo d'Orsay Mary Janes, $115; Christian Louboutin nude pumps, $150 (sold); Brian Atwood zebra pumps, $125.
Comments () | Published March 22, 2013

Got Loubie taste on an Aldo budget? So did Sawyer Williams. This 26-year-old DC resident was in the habit of snagging his designer shoes for cheap on eBay when, over Thanksgiving dinner with his younger brother, the idea sparked to create an easier way to shop for pre-owned footwear.

“We thought, there seems to be a surplus of really nice used shoes out there that you can get for super cheap from top-shelf designers—why doesn’t everybody do it?” says Williams. “And then we quickly realized why: It takes a lot of energy and time to do the eBay thing, the thrift shop thing. And then on top of that, there’s no uniformity—every seller has a different return policy, and they take different quality pictures. Then there’s always the fear that eBay is littered with fakes. We realized there was the pain point that was preventing people from indulging in buying used.”

And just like that, ShoeRaRa was born. Here’s how it works: Williams hunts down used designer shoes on eBay, in thrift stores, and from local sellers, then sends his finds to ShoeRaRa’s partner cobbler here in Washington to clean and restore the shoes to top-notch used condition. Then the reworked shoes go up for sale on ShoeRaRa’s site, where clear, crisp imagery and detailed condition descriptions help clear up any doubts about the wear of the shoes. (And the free 60-day return policy helps, too.)

The result? Lightly worn designer heels, boots and flats at major—and we mean MAJOR—markdowns. We’re talking $620 Brian Atwood zebra-print pumps for $125. Jimmy Choo sequined ballet flats for $85. Prada bronze leather ankle booties for $130. At prices like that, how can a shoe-lover be expected to resist? We’ve already got our eye on a pair (or three).

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  • Karen

    There are no shoes for sale on the site!

  • Kelly

    This looks amazing!

  • Leyna Jackson

    The Williams family is saturated with genius!

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Posted at 01:25 PM/ET, 03/22/2013 RSS | Print | Permalink | Comments () | Washingtonian.com Blogs