We knew Erik Bruner-Yang and Durkl’s Will Sharp’s retail-restaurant concept Maketto was a hip spot to pick up casual menswear–and GQ identifying it as one of the best casual shops in America just confirmed it. That’s why we’re pumped that Maketto launched an online store at midnight last night.
It’s not that we don’t love getting our fashion with a side of pork sandwiches–trust us, we really, really do–but now that Maketto’s goods are for sale online and we don’t have to trek east on H Street to peruse what cool streetwear they’ve currently got in stock, we’re probably going to spend a lot more time lusting over hip jackets, stylish sunnies, and above all, their awesome selection of sneakers.
According to Maketto’s retail director, Dominick Adams, the online store was always part of the plan for Maketto, and nearing the retail-restaurant’s one-year anniversary made for good timing to launch it.
“The challenge was creating an aesthetic that was similar both at brick and mortar and digital. For the type of brands that we stock online, retail is essential to surviving because the fans of niche street wear are savvy with release dates, price, and key pieces of the collections,” says Adams. “The webshop is also key for our mission and brand awareness–part commerce, part marketing.”
The brands available in the online store mix in popular Japanese brands like Human Made and Comme des Garçons–in keeping with Maketto’s Asian street market vibe–along with an amazing curation of products from the more-mainstream Vans, Puma, and Adidas and multiple others.
If you just so happen to be in the market for awesome sneakers, there’s good news: Maketto’s sale section of their site currently has some great finds that are mostly around $60. In fact, this $50 pair of leather Vans has one fashion editor feeling pretty jealous of anyone with man-sized feet.
The online store is up and running, but those who want to shop the old-fashioned way (with hot coffee in hand) can visit Maketto at 1351 H St., NE.