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Advertising File Submission Guidelines

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File Submission Guidelines

The following guidelines will help ensure that you send everything we need to reproduce your ad accurately. Low-resolution and color mode issues are the most common errors. See below for PDF and native application requirements.

Failure to follow these guidelines can result in loss of agency discount.


  • PDF/X-1a (or native files that include all graphic support files, linked and updated; and the screen and printer fonts used in the layout file). The PDF/X-1a standard has worked for our advertisers in the past.
  • A proof of the ad. For black and white ads, send laser copy or a fax (202-785-1822). For color ads, send a contract proof or a color laser proof. (Faxes sent for color ads can be used for checking type accuracy only.)


  • E-mail completed Washingtonian advertising files to
  • E-mail completed Bride & Groom advertising files to
  • FTP. Contact your Washingtonian sales representative for instructions to place your ad on our FTP site.
  • For both FTP and e-mail submission, give the advertiser's name to your ad file or folder; do not call it "Washingtonian."
  • A proof must be faxed (202-785-1822) or mailed when an ad is transmitted digitally to The Washingtonian. Please direct it to the attention of your sales representative.
  • Deliver media. We accept CD-ROM disks, which will not be returned.

    Send to:
    Washingtonian Magazine
    Attn: either your sales rep or Ann Marie Grills
    1828 L Street, NW, Suite 200
    Washington, DC 20036


  • PDFs must meet PDF/X-1a standards. Other PDF formats are unacceptable.
  • We recommend using Adobe InDesign CS5 to produce PDF files.
  • Export or "Save As" using the PDF/X-1a settings from your application.
  • For quality-control purposes, advertisers who submit PDF files may be required to supply native files if the PDF is problematic.


  • Adobe InDesign
  • QuarkXpress
  • Adobe Photoshop (see Photoshop font issues in section 7)
  • Adobe Illustrator (with type converted to outlines)


  • Microsoft Publisher
  • Microsoft Word
  • Microsoft PowerPoint


  • Images should have an effective resolution of 300 dpi. 72 dpi images, or images downloaded from a Web site, are of unacceptable quality for magazine printing.
  • PSD, TIFF and EPS format files are preferable to JPG.
  • CMYK or grayscale files are acceptable. RGB, Lab or Index color files are unacceptable. Do not embed an ICC color profile.
  • Use or scale your images as close to to the actual reproduction size as possible; a 20% margin plus or minus is optimal.


  • We prefer that you use OpenType or PostScript Type 1 fonts, however TrueType are acceptable.
  • "Faux" type commands (for bold, italic, bold italic, etc...) should not be used. For example, if italics are desired, then the italic version of the font should be used.
  • We may have to substitute Mac fonts in files from Windows computers. If a perfect match cannot be found, the magazine will fax a proof for client approval.
  • Photoshop users:
    • We prefer to receive Photoshop PDFs. In order to preserve font-quality type in your Photoshop PDF, you must use the PDF/X-1a setting in Photoshop's Adobe PDF Preset field. Never use the "Faux bold" and "Faux italic" options.
    • In order to preserve font-quality type in a PSD or layered TIFF, fonts must be supplied for output. Never use the "Faux bold" and "Faux italic" options. If no fonts are supplied in a PSD or layered TIFF, the file will be flattened, compromising the type quality.
    • The type in flattened Photoshop files is of noticeably lower quality than other file formats. Font-quality type can only be preserved by submitting a PDF or layered file with fonts (see above). However if the file is already flattened, it should be at least 300 dpi; type-heavy ads should be 600 dpi.


  • All colors must be CMYK or grayscale. No RGB, Lab or Index color. Tints and color type in four-color ads must be produced in a CMYK equivalent.
  • Two- and three-color ads must be reproduced in a CMYK equivalent. If it is not possible to achieve a match in CMYK (e.g. a metallic color) call the Production Manager early so we may be aware of the need for a special-ink unit at the press.
  • Do not submit color files for black and white ads.


  • Fax Number: 202-785-1822.
  • Cathy Dobos, Production Manager: 202-862-3505;
  • Paul Schlosser, Systems Manager: 202-862-3511.
  • Paul Chernoff, Director of Information Technology: 202-862-3504.
  • Questions for Advertising Dept: 202-296-1246.


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