Social Media Advertising Specs

Instagram Specs

Instagram Post

  • Up to 3 images or one video
  • For images (sent as .png, .jpeg, or GIF files)
    • 1200×628 or 1080×1080 pixels
    • Maximum file size: 30MB
  • For video (sent as .mp4 or .mov file)
    • Minimum resolution for landscape video: 600×315 pixels
    • Minimum resolution for square video: 600×600 pixels
    • Minimum resolution for vertical video: 600×750 pixels
    • Maximum length: 60 seconds
    • Maximum frames: 30 FPS
    • Maximum file size: 4GB
  • Caption text
    • Maximum length is 2,200 characters (125 character count recommended)
    • Washingtonian can assist with creating copy upon request.
  • Posts will include #Sponsored. Please also specify any accounts or locations you’d like to tag, and any hashtags or emojis you’d like to include on the post.

Instagram Story

  • 1 image (sent as .png, .jpeg, or GIF file)
    • 1200×628 or 1080×1080 pixels
    • Maximum file size: 30MB

OR

  • 1 video (sent as .mp4 or .mov file)
    • Minimum resolution for landscape video: 600×315 pixels
    • Minimum resolution for square video: 600×600 pixels
    • Minimum resolution for vertical video: 600×750 pixels
    • Maximum length: 60 seconds
    • Maximum frames: 30 FPS
    • Maximum file size: 4GB
  • Posts will include #Sponsored. Please also specify any accounts or locations you’d like to tag, and any hashtags or emojis you’d like to include on the post.

Instagram Takeover

  • Up to 7 stories comprised of images and/or videos
  • For images (sent as .png, .jpeg, or GIF files):
    • Minimum 600×1067 pixels, Maximum 1080×1920 pixels
    • Maximum file size: 30MB
  • For videos (sent as .mp4 or .mov files):
    • Minimum resolution for landscape video: 600×315 pixels
    • Minimum resolution for square video: 600×600 pixels
    • Minimum resolution for vertical video: 600×750 pixels
    • Maximum length: 60 seconds
    • Maximum frames: 30 FPS
    • Maximum file size: 4GB
  • Posts will include #WashMagPartner and #Sponsored. Please also specify any accounts or locations you’d like to tag, and any hashtags or emojis you’d like to include on the post.

Facebook Specs

Washingtonian’s Accounts:
Washingtonian
Washingtonian Weddings

Facebook Post

  • 1 image or video
  • For image (sent as .png, .jpeg or GIF file)
    • 1200×628 pixels
    • Maximum file size: 10MB
    • Do not include any text on image
  • For video (sent as .mp4 or .mov file):
    • Minimum 120×120 pixels
    • Maximum length: 240 minutes
    • Maximum file size: 4GB
  •  Text
    • Maximum length is 125 characters
    • Washingtonian can assist with creating copy upon request.
  • Hyperlink
  • Posts will include #Sponsored. Please also specify any accounts you’d like to tag or hashtags you’d like to include on the post.

Twitter Specs

Washingtonian’s Accounts:
@Washingtonian
@WashWeddings
@WashMagEvents

Twitter Post

  • 1 image or video
  • For image (sent as .png, .jpeg, or GIF file)
    • Minimum 440×220 pixels (400×400 pixels recommended to accommodate web and mobile use)
    • Max file size: 1MB
  • For video (sent as .mp4 or .mov file):
    • Minimum resolution for landscape video: 1280×720 pixels
    • Minimum resolution for square video: 720×720 pixels
    • Minimum resolution for portrait video: 720×1280 pixels
    • Maximum length: 2 minutes and 20 seconds
    • Maximum frames: 30 FPS
    • Maximum file size: 1GB
  •  Text
    • Maximum length is 280 characters
    • Washingtonian can assist with creating copy upon request.
  • Hyperlink
  • Posts will include #Ad. Please also specify any accounts you’d like to tag, and any hashtags or emojis you’d like to include on the post.

 To learn more about advertising online with Washingtonian.com, please visit our advertising page or email AdInfo@washingtonian.com.

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