Candy Crowley, Gwen Ifill, and Judy Woodruff Open Up About Covering Elections

The three female news anchors discussed the challenges of moderating debates and election cycle at the Newseum last night.

By: Colin Daileda

Around an hour into the second presidential debate, moderator Candy Crowley of CNN had a defining moment on her hands. Former governor Mitt Romney was staring down President Barack Obama, who sat on a stool behind him, accusing him of reacting too slowly to the attack in Libya that killed the American ambassador.

“I want to make sure we get that for the record,” Romney said. “Because it took the President 14 days before he called the attack in Benghazi an act of terror.”

Crowley knew the facts, and on this specific point, Romney was wrong. But she also understood the larger point he was trying to make. So how best to get both points across fairly in front of the eyes of a nation?

“He did in fact, sir. He did call it an act of terror,” Crowley said to Romney. “It did, as well, take two weeks or so for the whole idea of there being a riot out there about this tape to come out. You’re correct about that.”

Some of what she said, Crowley admitted at a panel discussion last night with fellow news anchors Gwen Ifill and Judy Woodruff of PBS NewsHour, was obscured by the town hall’s applause for both parts of her interjection. But the point remains the same. She cut into the debate to set the record straight, and to steer the conversation back to something more useful for everyone watching.

The event, titled “Campaign 2012 Coverage: Breaking New Ground,” was hosted by the Newseum and the Bipartisan Policy Center to discuss the challenges for television journalists in covering elections. Crowley, in moderating last week’s presidential debate, was the first woman to do so in 20 years. Ifill famously moderated the vice presidential debate between Joe Biden and Sarah Palin in 2008, and with Woodruff became the first all-female team to anchor a network’s coverage of the Republican and Democratic conventions for PBS this year.

Ifill believes conversation—about issues such as foreign policy, the economy, and what candidates say versus what they do—truly drives the opinions of voters. Advertisements might be more influential in swing states, she said, simply because those states are inundated with them, but the debates add to what is important in the eyes of the average American and help move election season along.

Crowley added, “They wouldn’t be doing this if it weren’t still effective.”

Preparing for the debate was “the hardest thing I’ve ever done,” Ifill said. She hosted both the 2004 and 2008 election vice presidential debates and said she would lock herself in her room with hundreds of flash cards with various facts and figures. She read all the candidates’ books, speeches, and anything else she could get her hands on.

“I felt like I was pregnant for six weeks,” Crowley said as she told the audience about how nervous and nauseated she felt every time she thought about the debate to come. Later, she said, “I need to know 100 percent of stuff. I’ll probably use 1 percent of that, but I don’t know which 1 percent.”

Knowing the information and which issues are most important to the audience are two things moderators need to be able to direct the debate. But all three agreed that something else was much more paramount: listening. In moderating, in politics, and in life in general, the panelists said, listening is a key that will open plenty of doors.

“To me, there’s nothing more important than listening,” Crowley said. “If you’re not listening to the answer, you’re not having a conversation.”