Len Downie means business this time: Washington Post writers will write shorter stories or the word-count deputies will get them.
Washington Post executive editor Downie issued an edict in the form of a memo today outlining his “newsroom strategy” on story length. It reads “An editor on each desk will be deputized to ensure that we stay true to the principles we’re enunciating here: compliance with guidelines, accurate budgeting, coordination with page designers and layout.”
Questions: Will the editors wear badges? Epaulettes? Special caps?
Downie indicated six types of stories and their appropriate lengths. They range from a digest length, which is often a couple of inches, to “extraordinary” narrative, investigative “magazine-type” stories which can run on to “60 to 80 inches or, rarely, more.” Stripped of its verbiage, such as “outstanding journalism comes in all sizes,” the memo from Downie and Managing Editor Philip Bennett brings the hammer down on writers. Shaking its finger, it says: “Writers need to take responsibility for earning every inch of their stories.”
The memo then delves into structure, transitions, nut graph, and repetition.
There’s nothing earth-shattering about Downie’s memo. Many journalists scoffed when USA Today was first published with the goal of presenting news in shorter articles with more color graphics. In the past decades, most newspapers have followed its lead.
To be sure, the Post publishes many long stories that go down like Castor oil and few readers finish. But the paper also will publish powerful, passionate, and entertaining features, like Emily Wax’s piece today about young breast cancer survivors.
Feature writers have been expecting this. Style led the way with a directive on shorter stories late last year. Downie today just spread the rules across the newsroom and deputized editors to make it stick.
The full memo is below…
Feb. 28, 2007, Memo from Washington Post Executive Editor Leonard Downie Jr. and Managing Editor Philip Bennett to the Paper’s Staff
To: The Staff
From: Len and Phil
Our outstanding journalism comes in all sizes, including long pieces that deserve every inch. But for too long we've confused length with importance. Often the result has been stories that readers don't want to finish and displays in the newspaper that don't do our journalism justice.
We have decided to take a more disciplined approach to story lengths, with guidelines that are consistent with giving our readers quality journalism in a variety of appropriate lengths.
Here are guidelines for writers and editors. Please study and follow them. We are asking AMEs to enforce them.
(See attached file: Story lengths.doc)
Story Lengths—A Newsroom Strategy
The newspaper should be filled with stories of different sizes.
We need to show discipline in writing and story-telling. We especially need to pay attention to mid-range stories that are too long, given the underlying material.
We want to give reporters and editors the tools to edit better for length, and we want to give page designers a wider selection of story lengths to help them showcase all our journalism better.
A philosophy to live by: Every story must earn every inch.
1. A Rough Guide
The physical size of the newspaper imposes real constraints on story lengths. With headlines and photos, a page takes 65 inches of text. The only stories that run that long are projects. Otherwise, we must get several stories on most pages. To keep the paper lively and interesting, we must strive for variety—including some stories that are short. Through long experience with layout and design, and taking into consideration the news holes typically available on inside pages, we’ve come up with some guidelines for story lengths:
A small event, or an incremental development worth noting can be a digest item. The digests are important for readers.
A day story, significant enough to write for our readers but based on one event or development—6 to 15 inches. We frequently end up with 12-inch holes in the paper. Let’s use them to the best advantage.
A single event with multiple layers or levels of information, 18 to 24 inches.
A more complex news feature of ambition and altitude—25-35 inches.
Major enterprise, involving in-depth reporting or narrative story telling—40 to 50 inches.
Extraordinary long-form narrative or investigation, magazine-type stories—60 to 80 inches or, rarely, more.
2. For Writers
Writers need to take responsibility for earning every inch of their stories. Every writer should consider:
In structure, does the story move cleanly from one sub-theme or topic to the next? If it wanders and circles back, look for ways to deal with sub-themes one at a time. Good chronology makes for good storytelling.
Watch out for artificial transitions. They burn up space needlessly. In many newspaper stories you don’t need a transition from one idea to the next.
To build effective, memorable mental images, pay attention to characters. Can you describe who we are hearing from, what they look and sound like, and where they are coming from?
Is there a high, clear and powerful nut graf? Even the most extraordinary narrative needs to get to the point. For stories on the front page and section fronts, we must get to the nut graf before the jump.
We must avoid repetition. Don’t use two or three quotes when one will do. The same goes for anecdotes. Resist the urge to quote someone just because you interviewed them.
We are often saddling readers with too much recapitulation and background. In writing both news and features, reporters should strive to eliminate stale material. If you must revisit events to make the current material work, be sparing. Cast a cold eye on B-matter. Every story about a complex running issue does not need to recap everything that’s happened. Write for readers, not your sources.
Show, don’t tell. Can you animate your characters and recount events in a way that will let the scenes and voices speak for themselves, rather than using the reporters’ voice to tell it all? Watch out for excessive adjectives that tell us what to think, rather than summoning real experiences and events that show us what happened.
3. For Editors
An editor on each desk will be deputized to ensure that we stay true to the principles we’re enunciating here: compliance with guidelines, accurate budgeting, coordination with page designers and layout.
This editor will scrutinize lengths based on our common editing criteria and will have power to hold a story and ask that it be redone based on length.
He or she will make sure that stories on the budget have passed through this process. All stories will be put on the budget with their actual lengths as approved and edited by that desk.
The editor in charge of story lengths—and the person running the day on each desk—must actively engage page designers. They should visit the News Desk and look at the pages and available news holes before determining the day’s cutback. The goal is to establish story lengths that will work both for the words and for the design.
If a longer story is offered for A1 and does not make it, and it is to be published inside the A section or another section, it should be scrutinized for length, consistent with the design needs of the section.