In June, we about
wrote
its home in a black-box
theater currently managed by Round House. Today, the
Washington Post reports
that the company is introducing a new pricing structure for its
upcoming season: letting
audiences pay whatever they want for tickets.
The strategy is relatively untested among theater companies, but Forum’s artistic
director,
Michael Dove, tells the
Post he hopes it will “make theater accessible to everyone, and get past the idea that
it’s only for someone in a certain economic bracket.” In June, Dove talked to
Washingtonian about how much he appreciates the diversity of audiences in Montgomery County, and
how “the type of audiences that come to our shows really inform the work that we do.”
Forum has a $110,000 annual budget and doesn’t pay rent to its current landlord, Round
House, although that deal will presumably change when Round House Theatre no longer
manages the Silver Spring space.
