News & Politics

The Trump-Pence Logo Is a Hard Lesson in Initial-Based Logo Design

T and P do not go together well.

No sooner than Donald Trump‘s presidential campaign rolled out its logo featuring the name of his running mate, Indiana Governor Mike Pence, did the internet thrust into hours of snickering over its design, that features the T in “Trump” aggressively inserting itself into a distended P in “Pence.”

Top-to-bottom critiques of Trump’s new logo can be found elsewhere—in particular, check out the review by Slate’s J. Bryan Lowder—but for the sake of the lowly Trump Tower flunky who was dragooned onto the campaign’s design team, consider that logos that blend two letters can be difficult to create. Not every combination has the simple elegance of, say, Roger Federer‘s regal “RF” or the understated swagger of Kyrie Irving‘s interlocking “KI.”

The combination of T and P can be especially vexing, as evidenced by a quick search of logos that combine those letters. Here are a few that stood out in their ugliness:

TP Publicidade, a publicity agency in Brazil:

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Twin Perfect, a video-game blog:

tplogo2

An office park in Heidelberg, Germany:

tplogo3

Tijuana Productions, a recording studio in Melbourne, Australia:

tplogo4

ThinkProgress, a liberal news and opinion website:

tplogo5

Training Point, an Irish technology-training company:

tplogo6

By comparison, the logo for Trump and Pence isn’t so—nah, it looks exactly like what you think it does.

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Staff Writer

Benjamin Freed joined Washingtonian in August 2013 and covers politics, business, and media. He was previously the editor of DCist and has also written for Washington City Paper, the New York Times, the New Republic, Slate, and BuzzFeed. He lives in Adams Morgan.