News & Politics

Here’s Who’s Behind the Washington Post Peloton Account

We have solved the world's dumbest media mystery.

Photograph by Evy Mages

I have been preoccupied for months with the world’s dumbest media mystery: the identity of the person who runs the Washington Post’s Peloton account. When I asked earlier this year, the Post wouldn’t tell me. Since then I’ve received countless coy messages from Post employees saying they wish they could tell me. Finally I can reveal the answer: according to numerous sources, it’s Ryan Kellett, the Post’s senior director of audience, who announced on Twitter yesterday that he’s leaving. (Update: Kellett has confirmed to me that he’s the author.)

What I still can’t explain is the secrecy around Kellett’s identity. The Peloton account, which users of the connected exercise equipment tend to encounter as an unexpected “high five” after they finish a workout or hit a milestone, would be a weird product at almost any media company except the Washington Post, which has built franchises in places few “print” publications would dare: It has a million followers on TikTok, for instance, has nearly half a million subscribers on the messaging platform Viber, which is most popular outside the US, and even has a Fire TV app (which I suspect I’m one of very few people to try out).

All these efforts feed the Post’s ambitions to shed its local-yokel past and become a global publication, which I wrote about for this month’s print mag.

Kellett tells me he hopes to have a successor in place by the end of next week, when he leaves the Post. The Post’s PR operation has not yet replied to a message that asked why this was such a mystery.

Don’t Miss Another Big Story—Get Our Weekend Newsletter

Our most popular stories of the week, sent every Saturday.

Or, see all of our newsletters. By signing up, you agree to our terms.
Senior editor

Andrew Beaujon joined Washingtonian in late 2014. He was previously with the Poynter Institute, TBD.com, and Washington City Paper. His book A Bigger Field Awaits Us: The Scottish Soccer Team That Fought the Great War was published in 2018. He lives in Del Ray.