Uber Issues a New Year’s Eve Warning: Expect High Prices

The taxi and black car service says it will use surge pricing on the holiday.

By: Carol Ross Joynt

From its arrival in Washington two years ago, the Uber car service has been a hit, but New Year’s Eve may leave a sour taste with users. That’s because Uber uses so-called “surge” pricing—rates that rise with the demand for cars—on a night when nobody wants to drive.

On Monday, Uber sent out a tip sheet so passengers won’t suffer sticker shock when using the service this year. “We’ll have a record number of cars on the road,” Uber says in an email message, “but, that doesn’t change one simple fact: on NYE, everyone wants to move around the city at exactly the same time!” To solve the problem, “we use surge pricing.”

Here’s a few of their tips:

Here’s how they expect pricing to go throughout the festive evening: