The line for the new Air Jordan shoes outside of Sports Zone in Georgetown. Photograph by Carol Ross Joynt.
The Nike marketing geniuses behind the Michael Jordan brand were at it early on the eve of Christmas Eve, at least at the Sports Zone in Georgetown. Dozens of fans lined up pre-dawn to snag a pair of the just-dropped Air Jordan XI Concord shoes. The store tweeted: “The wait is over, and the time is upon.”
Upon us, indeed. Some shoppers set up camp in the wee hours. The line stretched half the block. Even larger crowds were reported at malls in Virginia and Maryland. A listener told WTOP radio that an estimated 20 police and emergency vehicles were at the Potomac Mills Mall in Woodbridge, Virginia.
There were two police cars parked outside the Georgetown Sports Zone and two officers at the doors. Soon after the store opened, a hand-scrawled sign on the door indicated only “toddler and infant” sizes remained. Toddler and infant shoes at $180 a pop? We wanted to investigate further, but the store’s phone line was busy each time we attempted a redial.
Air Jordans Release Leads to Long Lines
The line for the new Air Jordan shoes outside of Sports Zone in Georgetown. Photograph by Carol Ross Joynt.
The Nike marketing geniuses behind the Michael Jordan brand were at it early on the eve of Christmas Eve, at least at the Sports Zone in Georgetown. Dozens of fans lined up pre-dawn to snag a pair of the just-dropped Air Jordan XI Concord shoes. The store tweeted: “The wait is over, and the time is upon.”
Upon us, indeed. Some shoppers set up camp in the wee hours. The line stretched half the block. Even larger crowds were reported at malls in Virginia and Maryland. A listener told WTOP radio that an estimated 20 police and emergency vehicles were at the Potomac Mills Mall in Woodbridge, Virginia.
There were two police cars parked outside the Georgetown Sports Zone and two officers at the doors. Soon after the store opened, a hand-scrawled sign on the door indicated only “toddler and infant” sizes remained. Toddler and infant shoes at $180 a pop? We wanted to investigate further, but the store’s phone line was busy each time we attempted a redial.
Must-Reads
Take Our Restaurant Survey and You Could Win Dinner at a Mike Isabella Restaurant
10 Fall Festivals Near DC That You Don’t Want to Miss
Washingtonian’s Great Places to Work Application
DC is Getting an All-Male Burlesque Brunch
September 2016: How to Dress in DC
More from News & Politics
Photos and Scenes From the African American History Museum’s Opening Day
How History Museums Around the US Have Presented the African American Experience
Frederick Could Be an Urban Suburb of DC–Unless Its Good Ol’ Boy Past Gets in Its Way
Road Closures, Traffic Detours, and Security Information for the African American History Museum Opening
FDR Defended His Dog During a Campaign Speech in DC
DC’s Most Popular Baby Names Over the Years
How One Writer Told the Story of the New African American History Museum
The National Archives Just Released These GIFs of Old-Time DC—and They’re Awesome
Most Popular
The Best Cheap Restaurants in Washington, DC
100 Very Best Restaurants
9 New Restaurants to Try Now
How One Couple Transformed a Virginia Estate into the Ultimate Southern Lawn Party Wedding
I Was at the Montgomery Mall During the Shooting. This Is What It Was Like Inside.