How did we function before the microwave oven? It’s amazing how many American food
elements are taken for granted: the microwave, for one, but also the pasta machine,
the yogurt maker, drive-through fast food restaurants, portable coffee, Pringles,
Gatorade, and ethnic cuisine. The truth is, when most baby boomers were born, these
items did not exist. In fact, their invention and evolution matches that of the fiftysomethings
as they journeyed through the post-WWII war era and the Vietnam war era, discovering
and embracing the world beyond our borders, the technology boom and the rise of the
car culture, and even our own homegrown counterculture. All contributed to what we
eat and the way we eat today and collectively are the focus of a new exhibition at
the Smithsonian, “Food: Transforming the American Table 1950-2000.” Baby boomers should give the show a visit at the American History Museum—preferable
with someone from a younger generation in tow, because there will be a lot to discuss.
Paula Johnson, the curator of the exhibition, walked us through it recently, showing
off one of the first Krispy Kreme doughnut machines, circa 1950; a Swanson’s TV dinner
tray, circa 1954; a carrot stick cleaner, circa 1959; an early chip-and-dip set, circa
1960; a crock pot from 1975; and a George Foreman grill from 1995.
Fittingly, the small exhibition opens with Julia Child’s Cambridge, Massachusetts, kitchen,
an acquisition the History Museum has been proud of since Child made the donation
in 2001. Johnson calls Child the first food “superstar.” Even viewed more than once
or twice, the kitchen does not get boring. There’s so much to look at, and it speaks
to everything: Child’s singular influence on making us more sophisticated about food;
the idea that a home kitchen, with the right equipment, could replicate a professional
kitchen; and the impact of television and celebrity on the culinary arts. It even
had a part in the film
Julie and Julia. Though James Beard was the first chef on TV, it’s because of Child and her hit PBS
broadcast that today young chefs who are still wet behind the ears can land a role
Top Chef and, if the stars align the right way, can come out with investors, their own eponymous
restaurant, and a robust fan base.
“Food is a fundamental subject that everyone can relate to,” Johnson says. “The second
half of the 20th century was a time of rapid change in America.” She hopes a walk
through the 50 years of food history will prompt discussions “about food and the forces
and factors that influenced how and what we eat.”
Tidbits of tasty trivia from the exhibition:
- Supermarket carts have grown considerably bigger over the decades, underscoring
the big-box trend of buying large quantities of food.
- One of the first microwave ovens designed for home use, made by Tappan, cost $1,295 in 1955.
- Cheese Whiz was invented in 1952.
- Slurpees arrived on the food scene in 1975.
- Chuck Williams, the founder of Williams-Sonoma, contributed his own Cuisinart to
- California wine put American wine on the map, but by 2000 wine was being produced
in all 50 states.
- James Beard published
The Complete Book of Barbecue and Rotisserie Cooking in 1955, following the introduction of the first Weber backyard grill.
It’s interesting to trace the role of advertising in our love affair with food and
the telling way it reflects a changing culture, especially the proliferation of an
electronic device called a television. While this would jar many women today, the
tagline for Swanson’s TV dinners is “Now Mom’s in on the TV fun from the start.” Similarly,
an early ad for 7-11 played to the suburbs and the car culture: “Leave your youngsters
in the car. Why not? You can see them from anywhere in the store” (not quite as reassuring
The Museum of American History says the exhibition
will run for at least two years
and that hopefully it will expand over that time. Museum
officials are also considering
small gatherings with area chefs and food entrepreneurs to talk
about specific aspects
of the show—for instance how bread went from bland white loaves
to artisanal specialities,
or the quest in Virginia to make a world-class wine. Of
particular interest to the
local area is the section on the influence of “new immigrants,”
because the Washington
area is dense with good ethnic food from Asia, Africa, the
Middle East, Mexico, and
Central America. A look at this year’s list of 100 Very Best
Restaurants shows that almost a quarter of them are Asian, Latin, Middle
Eastern, or Mediterranean.