Writer, commentator, and blogger Andrew Sullivan began the new year by announcing that he planned to leave his perch at the Daily Beast and face the largely uncharted waters of a subscription website. Clearly he’s on to something, and it begins with recognizing his obvious popularity. The site, Andrewsullivan.com, doesn’t even go live until February 4, and already he’s sold $480,000 in $19.99 annual subscriptions. Sullivan says half the subscribers “gave more money than we asked for.” The site is owned by Dish Publishing LLC, a new company he founded with two partners, Patrick Appel and Chris Bodenner. When he announced the company to his Daily Beast readers, he said the trio “agreed to set out on our own with no safety net below us but you.” Sail on, Andrew.