5 Things to Expect at the New Reebok Store in Georgetown

Free workouts, in-store gym equipment, and more.

Reebok is open in Georgetown at 1251 Wisconsin Avenue, Northwest. The store will host free workouts and a run club. Photographs by Melissa Romero.

The Reebok store in Georgetown is officially open for business.

Dubbed the Fit Hub, Reebok has replaced the Adidas store at 1251 Wisconsin Avenue, Northwest. It’s approximately 3,000 square feet and joins a slew of other stores in Georgetown offering workout gear, free in-store workouts, and more.

Well+Being stopped by this morning to check out Reebok’s new digs. Here’s what you can expect.

1) Clothes for every sport
Although Reebok is an official sponsor of the CrossFit Games, you won’t just find CrossFit clothing for sale. The store is divided into sections based on your favorite workout: running, training, yoga, CrossFit, dance, and everyday apparel.

2) In-store fitness challenges (and perks for winning!)
Inside you’ll find a dry erase board with daily fitness challenges for customers to try. Today’s challenge involves ten burpees for time. If you beat the current record (about 16 seconds), you could get a discount on store merchandise.

3) Active try-outs
Want to know how those shoes will really feel during boot-camp class? Customers are encouraged to test shoes using the in-store equipment, including wooden seats built for box jumps and the agility circles along the floor.

4) Run clubs and free in-store workouts
Reebok’s run club takes off every Wednesday at 6:30 PM, while the in-store workouts take place on a revolving schedule and will be taught by local fitness instructors (including Washingtonian Top Personal Trainer Laurent Amzallag). Expect discounts on apparel or classes at local fitness studios when you attend.

5) A grand-opening CrossFit-like workout
The store’s official grand opening takes place Saturday, October 19, at 1 PM. Balance Gym instructors and CrossFit Games competitors will lead a free CrossFit-like workout at the PNC Bank parking lot (1201 M St., NW). The first 40 people to sign up will receive a free gift.