No, this is not an April Fool’s joke—at least according to posts today on SoulCycle’s Facebook page and Instagram account.
We reached out to the folks at SoulCycle, who confirmed the announcement, adding that there is no firm location at the moment.
While Washington is not short on indoor-cycling studio options, plenty of cyclists have raved about SoulCycle and have been waiting for it to make a home in the nation’s capital. The first studio opened in New York City in 2006 and has since expanded to 11 more locations in the New York area, plus three more in California. Those hoping to get into an often-sold-out class are known to wish upon the SoulFairy to work her magic.
Currently, there’s no mention of DC on the website’s Coming Soon list, so we suspect the local SoulCycle won’t open until after this summer. The announcement has already led to the creation of a SoulCycle GIF and an uproar on social media.
We’ll be keeping close tabs on this, so stay tuned for more information.
In what neighborhood of DC do you think SoulCycle should open its first location? Share your thoughts in the comments section.
UPDATE 10/21: A SoulCycle rep has confirmed today that the New York-based indoor-cycling studio has signed a lease at 23rd and M streets, Northwest. The plan is for the first-ever DC location to open in the first quarter of 2014.
“We are thrilled,” SoulCycle’s PR and marketing director Gabby Etrog Cohen told Well+Being.
SoulCycle joins health-conscious neighbors the Sports Club/LA, the Fairmont Hotel, and Sweetgreen in West End.