And the so-called “all-natural” fallout continues. Popchips announced this week it will drop the “all-natural” tagline from its products as part of a $2.4 million settlement of a class-action lawsuit.
It will also stop using the phrases “healthy,” “healthier,” and “low-fat.”
Instead, Popchips will refer to its products as “naturally delicious” chips that use “natural flavors,” according to Food Navigator, which first reported the news.
The settlement, which will undergo a final hearing on March 13, means Popchips customers who purchased the company’s products between January 1, 2007, and November 14, 2013, will each receive Popchips vouchers worth up to $20 or $10 in cash. (You can already submit an online claim form.)
Despite the settlement, the snack company still denies any wrongdoing. Its decision to settle, according to court documents, is “in its best interests” to “avoid further expense, inconvenience, risk, uncertainty, and burden resulting from continued litigation.”
Tonya Kelly, et al v. Popchips, inc. joins a number of recent class-action lawsuits that have resulted in multimillion-dollar settlements and removal of all-natural claims from products marketed as healthy. Last year, Naked Juice settled a $9 million class action lawsuit and admitted its bottled juices contained GMO and synthetic ingredients.