A new food truck will hit DC’s culinary scene on Wednesday, November 1, outside CityCenterDC. It will dish out free samples of Beyond Burgers, a plant-based, meat-free product that is reputed to taste just like beef. Its proprietor is somewhat unexpected: The 174-year-old publication The Economist.
The magazine has been lately reporting on food waste and the future of food production, and plant-based protein is squarely within these editorial parameters. (Washingtonian staffers recently sampled a similar product, the Impossible Burger, and it’s fair to say we were startled by how real they tasted.)
The food truck will appear at locations around the city until November 12. Oddly, it is only the most recent media-related food-service venture in DC: Just last year, Politico drove a food truck around town to announce the rebirth of Playbook.
The Economist’s food truck was created in partnership with the firm Sense New York and will test one of economics’ most treasured maxims, “There’s no such thing as a free lunch”: The samples are in fact gratis, though you will get a discounted offer for an Economist subscription if you try it.