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The Economist Has a Food Truck and It’s Coming to DC

Who says there's no such thing as a free lunch?
The Economist's food truck in New York City. Photography by Margarita Corporan

A new food truck will hit DC’s culinary scene on Wednesday, November 1, outside CityCenterDC. It will dish out free samples of Beyond Burgers, a plant-based, meat-free product that is reputed to taste just like beef. Its proprietor is somewhat unexpected: The 174-year-old publication The Economist.

The magazine has been lately reporting on food waste and the future of food production, and plant-based protein is squarely within these editorial parameters. (Washingtonian staffers recently sampled a similar product, the Impossible Burger, and it’s fair to say we were startled by how real they tasted.)

The food truck will appear at locations around the city until November 12. Oddly, it is only the most recent media-related food-service venture in DC: Just last year, Politico drove a food truck around town to announce the rebirth of Playbook.

The Economist’s food truck was created in partnership with the firm Sense New York and will test one of economics’ most treasured maxims, “There’s no such thing as a free lunch”: The samples are in fact gratis, though you will get a discounted offer for an Economist subscription if you try it.

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Andrew Beaujon joined Washingtonian in late 2014. He was previously with the Poynter Institute, TBD.com, and Washington City Paper. His book A Bigger Field Awaits Us: The Scottish Soccer Team That Fought the Great War was published in 2018. He lives in Del Ray.