Photograph of Cornish and Kutler by T.J. Kirkpatrick/CNN; timeline photos courtesy of Roberto Donna.
With the launch of its new streaming service, CNN is betting that a growing number of viewers will pay to watch Don Lemon via an app rather than on cable TV. But in many ways, the new enterprise, called CNN+, is also a wager on Washington.
The subscription service—which, for $5.99 a month, will provide programs that aren’t available on regular CNN—got a burst of initial attention a few months ago by poaching a pair of DC media stars: Fox News’s Chris Wallace and NPR’s Audie Cornish. And a number of its new shows—such as Jake Tapper’s Book Club, The Source With Kasie Hunt, and The Newscast With Wolf Blitzer—will be hosted by locals. To support the effort, CNN has added more than 35 DC journalists and is building a new studio in Washington. “We’re making a huge investment here,” says Rebecca Kutler, the head of programming for CNN+, who is based in DC.
Will it pay off? When the streaming service launches March 29, it will face a few obstacles. For one thing, CNN+ is debuting without the support of the leader who presided over its development, Jeff Zucker, who unexpectedly departed last month. Kutler says that loss hasn’t slowed or altered the network’s plan, but it’s unclear what changes incoming network head Chris Licht might make—or how excited he’ll be about the project in the first place.
Then there’s the question of who will actually sign up. While companies such as Netflix and Hulu transformed the way viewers watch (and pay for) entertainment content, it’s uncertain whether similar demand exists for news. People will cough up cash for Bridgerton; will they do the same for Blitzer?
Kutler says the app’s combination of top-tier talent, glossy new programming, and older CNN content on demand (Anthony Bourdain’s Parts Unknown, for example) will reel in subscribers. It’s certainly worth a try—especially as streaming apps continue to radically remake television viewing. “For the big [TV] companies, it does make sense to stick a toe in the water,” says Rick Edmonds, a media business analyst at the Poynter Institute. Of course, he adds, “given the amounts of money involved, this is a little bit more than a toe.” Still, Edmonds says, if CNN+ turns out to be less of a plus than a minus, “CNN is still CNN.”
This article appears in the April 2022 issue of Washingtonian.
Luke Mullins is a senior writer at Washingtonian magazine focusing on the people and institutions that control the city’s levers of power. He has written about the Koch Brothers’ attempt to take over The Cato Institute, David Gregory’s ouster as moderator of NBC’s Meet the Press, the collapse of Washington’s Metro system, and the conflict that split apart the founders of Politico.
CNN+ Is Betting Big on DC. Will It Connect?
The streaming service is finally launching.
With the launch of its new streaming service, CNN is betting that a growing number of viewers will pay to watch Don Lemon via an app rather than on cable TV. But in many ways, the new enterprise, called CNN+, is also a wager on Washington.
The subscription service—which, for $5.99 a month, will provide programs that aren’t available on regular CNN—got a burst of initial attention a few months ago by poaching a pair of DC media stars: Fox News’s Chris Wallace and NPR’s Audie Cornish. And a number of its new shows—such as Jake Tapper’s Book Club, The Source With Kasie Hunt, and The Newscast With Wolf Blitzer—will be hosted by locals. To support the effort, CNN has added more than 35 DC journalists and is building a new studio in Washington. “We’re making a huge investment here,” says Rebecca Kutler, the head of programming for CNN+, who is based in DC.
Will it pay off? When the streaming service launches March 29, it will face a few obstacles. For one thing, CNN+ is debuting without the support of the leader who presided over its development, Jeff Zucker, who unexpectedly departed last month. Kutler says that loss hasn’t slowed or altered the network’s plan, but it’s unclear what changes incoming network head Chris Licht might make—or how excited he’ll be about the project in the first place.
Then there’s the question of who will actually sign up. While companies such as Netflix and Hulu transformed the way viewers watch (and pay for) entertainment content, it’s uncertain whether similar demand exists for news. People will cough up cash for Bridgerton; will they do the same for Blitzer?
Kutler says the app’s combination of top-tier talent, glossy new programming, and older CNN content on demand (Anthony Bourdain’s Parts Unknown, for example) will reel in subscribers. It’s certainly worth a try—especially as streaming apps continue to radically remake television viewing. “For the big [TV] companies, it does make sense to stick a toe in the water,” says Rick Edmonds, a media business analyst at the Poynter Institute. Of course, he adds, “given the amounts of money involved, this is a little bit more than a toe.” Still, Edmonds says, if CNN+ turns out to be less of a plus than a minus, “CNN is still CNN.”
This article appears in the April 2022 issue of Washingtonian.
Luke Mullins is a senior writer at Washingtonian magazine focusing on the people and institutions that control the city’s levers of power. He has written about the Koch Brothers’ attempt to take over The Cato Institute, David Gregory’s ouster as moderator of NBC’s Meet the Press, the collapse of Washington’s Metro system, and the conflict that split apart the founders of Politico.
Most Popular in News & Politics
Whatever Happened to Permanent Daylight Saving Time?
Report: Obama’s Book Says He Continued to Smoke in the White House—a Lot
Why Did Rebecca Romney Move to DC?
The Remarkable Story of Vivien Thomas, the Black Man Who Helped Invent Heart Surgery
Washington DC’s 500 Most Influential People
Washingtonian Magazine
February 2023: 100 Very Best Restaurants
View IssueSubscribe
Follow Us on Social
Follow Us on Social
Related
Opossum for Thanksgiving? A Look at Presidential Food Quirks.
Guest List: 5 People We’d Love to Hang Out With This February
Why Did Rebecca Romney Move to DC?
What If January 6 Had Worked? A Comic Explores That Disturbing Premise.
More from News & Politics
MAP: State of the Union Road Closures
How NPR’s “Latino Newsroom” Plans to Provide Bilingual Coverage of the State of the Union
Opossum for Thanksgiving? A Look at Presidential Food Quirks.
Coachella Sues Moechella, Saying the DC Protests Infringe on the Music Festival’s Trademark
Metro Head Randy Clarke Talks About How It’s Going So Far
Talking Movies With George Pelecanos, Who Is Showcasing Some of His Favorite ’70s Films at AFI Silver
Inside a DC Bar’s Long, Strange Quest to Rent a Groundhog
Guest List: 5 People We’d Love to Hang Out With This February