Today is National Dive Bar Day, which is ironic because most “real dive bars”—and we can debate those merits all day—don’t have social media, let alone a publicist, to promote the “holiday” (which was started by Seagrams in 2018 as its own publicity campaign). BUT I DIGRESS. Today is National Dive Bar Day! And Union Market-adjacent Last Call Bar—which, for the record, does not call itself a dive, but pays tribute to dive bars with a dive-y atmosphere, billiards, and cheap drinks—is hosting an evening of boozy fun. Also: someone will walk away with a tattoo and free beer for life.
Owner Gina Chersevani, who’s currently competing on a special summer tournament of Guy’s Grocery Games, teamed up with vegan-ink spot District Tattoo for the one-day promotion (you can read the small ink on how to win here). Long story short, the person who creates the biggest social media waves will get a free Last Call-inspired tattoo and is eligible for one free beer for life. In other words, build your brand with a brand! Something we’d be willing to participate in for free beer over, say, free chain pizza.
If you’re not into tattoos but do enjoy that next-day-throbbing sensation, join Last Call tonight for a shotgun-a-beer contest or the shot-ski contest. Bartender Rachel Sergi will also pour Mind Erasers, Kamikazes, and Rumplemints through happy hour (7 to 9 PM) until the wee hours a.k.a. July 8 a.k.a. National Chocolate with Almonds Day. Time to step up with the free ink, Almond Joy.
Anna Spiegel covers the dining and drinking scene in her native DC. Prior to joining Washingtonian in 2010, she attended the French Culinary Institute and Columbia University’s MFA program in New York, and held various cooking and writing positions in NYC and in St. John, US Virgin Islands.
