With temperatures climbing into the hundreds this week, the thought of leaving air conditioning is daunting, even for a cool scoop of ice cream. As of 11 AM this Friday, you won’t have to go anywhere for an ice cream fix. Uber is getting in the National Ice Cream Month spirit for the day, partnering with Good Humor to deliver Chipwiches and King Cones to your door. And yes, there’s an app for that.
The process is fairly simple: Download the Uber application on your iPhone or Android if you don’t already have it. Instead of a black car or SUV, request the “ice cream” option and select your location. Complete the order, and a set of five treats is on its way for $25.
The promotion only runs between 11 and 5. Any leftovers will be brought to Atlas District watering hole Smith Commons, which will give the sweet stuff away for free along with Uber swag— neon tank tops!—to the first 50 to 100 people who show their Uber app. Note that the bar also runs happy hour from 5 to 7 with deals that include $5 cocktails, beer, and wine, and $2 small plates.
Yes, this promotion is partly a ploy to promote Uber usage. But then again, the deal involves popsicles, a convenient (if sometimes expensive*) mode of transportation, and free sleeveless shirts. We’ve seen worse ways to target fans.
*First-time Uber users can use the promotion code ICECREAM on their inaugural ride for a $20 discount.