Reebok Store to Open in Georgetown
It will replace the current Adidas store on Wisconsin Avenue and double as a gym.
This October, DC gets its very own Reebok store in Georgetown, which will double as a gym.
The store is expected to have its grand opening during the week of October 14, a Reebok spokesperson told Well+Being. Reebok will replace the current Adidas store at 1251 Wisconsin Avenue, Northwest. Adidas has been the parent company of Reebok since 2005.
In addition to selling apparel, ambassador Andrea Ferry says Reebok will host weekly and monthly workouts in the store and around the District with local personal trainers and instructors.
When it opens in October, Reebok will join numerous fitness brands in Georgetown that have been drawing young professionals to its stores for after-hours workouts and events. Nike Georgetown boasts 100-plus visitors to its Monday-night boot camps, Lululemon hosts weekly yoga classes, and the North Face’s running club regularly teams up with Roam Fitness. Ferry says she thinks Reebok will fit in just fine with the other stores. “In my mind, obesity, high cholesterol—that’s our competition,” she says. “We’re trying to be all-emcompassing with the fitness community, so I encourage everyone to go to our events and their events. It’s really about working out.”
The Reebok store will be the second location of its kind; the first opened in New York City in 2012.
*Editor’s note: This article has been updated from a previous version.