![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-022.jpg)
Song, 33, perched between Baggu totes and Orla Kiley notebooks at the counter of her store Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-004.jpg)
5 words to describe Song’s aesthetic: simple, classic, refined, minimalist, and vintage-inspired Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-003.jpg)
Shanna Murray wall decals ($12 to $20) are great for nurseries and kitchens Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-012.jpg)
The “curated craft corner” holds favor bags, Tourne scissors, beeswax candles, gift tags, and boldly printed boxes Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_fifteen-eleven.jpg)
Left: A cheeky framed Hammerpress print; Right: A vintage basket from Leesburg store Luckett’s Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-015.jpg)
Erin Jang, a former Martha Stewart Living designer and Song’s childhood friend, worked on the logo and identity design for Fifteen/Eleven Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-006.jpg)
Thorne pencils and more office essentials sit on the center table display Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-010.jpg)
These $1.50 erasers are functional and well-designed Photograph by Jeff Martin
![Fifteen/Eleven: Alexandria's New Paper Goods Store](https://www.washingtonian.com/wp-content/uploads/2012/03/standard_FifteenEleven-JM-013.jpg)
The wedding section focuses mostly on stationery Photograph by Jeff Martin