We don’t normally dedicate entire posts to mysterious press releases, but it’s a Friday,
so here goes. Apparently the Virgin Mobile FreeFest will return this year, hitting
Merriweather a month after it usually does on October 6.
Do we have details on the lineup? No. All we know is that fans are being encouraged
to guess who’ll appear by following @virginmlive and tweeting their guesses with the
hashtag #VirginMobileFreeFest. Winners will be selected at random and will get to
announce the lineup through their own Twitter accounts. They’ll also receive VIP tickets
to the festival and snag a spot in the announcement video.
See the press release in its entirety below. Who do you think will appear at this
year’s FreeFest? Let us know in the comments.
2012 VIRGIN MOBILE FREEFEST PRESENTED BY LG MOBILE SET FOR SATURDAY, OCT. 6 AT MERRIWEATHER
POST PAVILION IN COLUMBIA, MD
Select Virgin Mobile followers on Twitter tapped to announce the line-up
WARREN, NJ—Aug 2, 2012—Virgin Mobile USA today made the long-anticipated announcement
that Virgin Mobile FreeFest presented by LG Mobile, the largest free festival of its
kind in the world, will return to Merriweather Post Pavilion in Columbia, Md., on
Saturday, Oct. 6.
“For years, Virgin Mobile FreeFest has grown to become one of the cornerstone memories
of summer,” said Ron Faris, head of Brand Marketing, Virgin Mobile USA. “And I’m proud
to say that now more than ever, Virgin Mobile is steadfastly committed to our fans’
right to ‘FREE-dom,’ no matter what time of year. I just can’t wait to see what our
Dance Forest looks like in all that fall foliage.“
The line-up for the 2012 Virgin Mobile FreeFest, which will fill two Main Stages
and the Dance Forest, will be announced soon. “Booking a free show for 50,000 people
is the best. You get to simply pick who you think are the best acts and most interesting
stories,” said I.M.P. chairman and concert producer Seth Hurwitz.
Followers will announce the line-up
Twitter Fans who follow Virgin Mobile Live (@virginmlive), Virgin’s culture and music
feed, can be a part of the 2012 Virgin Mobile FreeFest line-up announcement by guessing
which bands have been selected to appear at the festival. To enter, participants will
need to follow @virginmlive on Twitter, add the official festival hashtag #VirginMobileFreeFest,
and include their guess of which band will appear on the bill (also using a hashtag).
Random winners will be contacted with further instructions to announce the lineup.
Naturally, fans featured in the announcement video will also win VIP tickets to the
Last year’s Virgin Mobile FreeFest line-up included the Black Keys, Deadmau5, Patti
Smith, James Murphy, Cee Lo Green, Big Sean,s and a dozen more. Fans can sign up to
receive this year’s news alerts and the chance to win tickets at virginmobilefreefest.com.
Additionally, Virgin Mobile USA is proud to announce the return of its award-winning
“Free.I.P.” program, an effort to reward fans with a premium experience at the sold-out
festival for volunteering time at homeless youth shelters around the country. Details
around that program will also be announced in the coming weeks.