It’s pretty exciting when local brands and businesses make it big, and now with 95 locations nationwide, I think it’s safe to say Bluemercury has done just that. After its start as a Georgetown beauty shop in 1999 under Barry and Marla Malcolm Beck, Bluemercury expanded locally, then nationally, before being acquired by Macy’s in 2015.
Today Bluemercury is celebrating the grand opening of its new storefront at Cathedral Commons, the luxury mixed-use development on Wisconsin Avenue, joining the likes of Core72, Zengo Cycle, and Le Village Marche. This location makes 14 Bluemercury shops in the greater Washington area, and it’s the sixth in the District proper.
“We love the Cathedral Heights neighborhood. It historic and beautiful, and at the same time one of the most vibrant areas in Washington, DC,” says Bluemercury founder and COO Barry Beck. “It’s a great community and we are honored to be included in the retail and restaurants here.”
Along with Bluemercury’s lineup of big-name beauty brands—Nars, La Mer, and Yves Saint Laurent, to name a few—the Cathedral Commons store will also carry Marla Malcolm Beck’s vegan makeup line, Lune & Aster, the M-61 skincare line, and the store’s new partnership line with Estée Lauder, Genuine Glow.
“The Genuine Glow line is designed for the time-starved, on-the-go professional who wants a healthy glow during the summer,” says Barry Beck.
The six products included in the line, which is exclusive to Bluemercury, include a blushing creme, eyelighting creme, moisturizing balm, eye balm, and an oil lip tint. This line—and many others—are now available at Bluemercury at Cathedral Commons, 3320 Wisconsin Ave., NW.