This has been a big year for power couple Barry and Marla Malcolm Beck. After growing their beauty retailer to 60 stores across 18 states, they were acquired by Macy’s. Shortly after, at the end of February, 24/7 curated retail channel HSN picked up M-61, Marla Malcolm Beck’s skincare line. And in July, Bluemercury announced plans to add to their fleet of ten DC-area stores, with three additional shops opening this fall.
But if being bought my a major national retailer and expanding left and right wasn’t enough, Marla Malcolm Beck is now launching a proprietary makeup line called Lune + Aster. Like M-61, all Lune + Aster products are paragon and phthalate free, and all color primers and products are vegan.
The new line is launching in four categories, all with “go” in the title: Prep + Go, Protect + Go, Bronze + Go, and Swipe + Go. Included in the line is everything from B5-infused primers to tinted moisturizers to bronzers to vitamin-filled lip glosses to the store’s first and only paraben-free mascara.
To celebrate the launch of the new line, local stores are hosting makeover parties throughout the weekend with free cupcakes, mini M-61 facials, and makeovers. Additionally, Bluemercury’s Anniversary Bag, filled with samples from their best brands, will be available with a $150 purchase.
The Dupont Circle and Bethesda store will host parties all day Sunday, while the Georgetown, Farragut North, Union Station, Fairfax, Alexandria, and Clarendon shops will have the party running all weekend long starting Saturday morning. Even Bluemercury’s newest stores will get in on the fun, with parties at both the new Gaithersburg and P Street locations.