Starting Wednesday, Bluemercury CEO Marla Malcolm Beck’s skin-care line will be made available to 95 million households via HSN. Beck created M-61 in 2010 in response to feedback from consumers looking for skin-care products made without any parabens, artificial fragrances, or sulfates.
HSN’s 24/7 curated retail channel will give M-61 a much bigger platform for the product. “With HSN, we will be able to reach an entirely new audience of women who are savvy about their beauty products, and know a great value when they see it,” said Beck in a press release.
In celebration of the launch, M-61 is also releasing brand new sets featuring the Hydraboost Eye, a cream that aims to reduce eye puffiness and fine lines; the Perfect Cleanse, a cleanser with mandarin orange and grapefruit; and the Hydraboost Cream and Serum moisturizers.