Avonda Turner had just graduated college when she realized she needed to upgrade her wardrobe for her professional career. Her first thought was to purchase statement jewelry to add a pop to her look, but she couldn’t afford the pieces she liked.
“Unfortunately, I found that within the current market, jewelry was either way out of the entry-level salary budget or cheap in price but also cheap in quality,” says Turner.
The self-taught web designer decided to create a solution for new-to-the-workforce women by launching her own online jewelry store, which she called Erin/Anderson after family names. In Fall 2015, the website was born, providing bi-weekly new products and free shipping to customers. The minimalistic pieces come primarily in gold-tone, with prices ranging around $30 or $40 for a statement necklace, around $12 to $40 for earrings, and $16 to $30 for bracelets.
“Erin/Anderson was created for the millennial woman who is trailblazing the path of career and life in style but on a budget,” says Turner. “I truly believe making a statement with your everyday style should not require you to break the bank.”
Turner’s dream for the brand would to have it be a source for jewelry and accessories across the globe, and it’s also on her bucket list to launch a style and technology series to train high school girls in everything from fashion to coding.
The online store is currently based in Georgetown, and Turner is working to bring pop-ups to different cities. Take a peek at some of her pieces below, then head to Erin/Anderson website to see more.