Amid the sad news that Big Mac inventor Jim Delligatti passed away on Monday night, one bright spot has emerged. In a report on the 98-year-old’s death, The Sun digital news reporter Mark Hodge (@mrhodgey) has written one of the best (and most gasp-inducing) headlines of 2016: “Burger and Dies.”
The 32-year-old reporter is a Glasgow native, with a very British penchant for rain (“but only a little drizzle,” he tells us. Not a full-blown shower.”). We caught up with Hodges about the tricks of the headline-writing trade.
What was the process behind dreaming up this headline?
When thinking of a good pun, I automatically started thinking of well known phrases associated with the subject and then changing them slightly to make them punchy. Big Mac and Fries became Big Mac and Dies–which then became Burger and Dies.
What sort of feedback have you received, if any?
I was congratulated by a few of my colleagues–and you tweeting it out. That’s about the extent of the feedback.
Where does this rank among your favorite headlines?
It’s certainly one of the best I can remember coming up with. Although The Sun does have a fine tradition of amazing headlines–so I’m not getting carried away.
How do you plan to celebrate it?
I’m too busy working, I’m afraid.
What is your advice for aspiring headline writers?
My advice to others is simple: writing funny headlines takes a bit of practice, but it’s like anything—if you work hard at it, you’ll get better and better.