Geoff Tracy Gives TED Talk on Achieving an Entrepreneurial Mindset

The local restaurateur shares the strategies he used to parlay a theology degree into becoming the owner of four successful eateries.

Geoff Tracy. Photograph by Yassine El Mansouri.

Local restaurateur Geoff Tracy, who helms Lia’s and the three Chef Geoff’s locations, delivered a talk at 2012’s TEDxMidAtlantic conference about getting into the mindset of an entrepreneur. The talk, viewable as a roughly nine-and-a-half-minute video, includes, among other anecdotes, the story of how he walked into his first restaurant to find the freezers filled with months-old spoiled food, which he cleaned out himself because he couldn’t find a company to take on the odoriferous project. 

For more on Tracy, check out Todd Kliman’s story “Everywhere at Once: Geoff Tracy’s Data-Driven Empire,” about the chef created a complex system to ensure consistency and seamlessness of experience across his restaurant mini empire.