While Violet Boutique certainly isn’t new to DC—owner Julie Egermayer has been offering Washington women stylish finds from the Adams Morgan shop for the past five years—as of Tuesday, it’s new on the Georgetown retail scene. Violet Boutique has garnered attention in years past from area publications, including Washingtonian, for it’s chic and affordable women’s fashion, and with their move across town, it’s all just getting bigger and better.
“We unfortunately outgrew our Adams Morgan store sooner than expected, but are so excited to open in much larger, newly renovated space and bring our brand of fresh, fun style, affordability, and exceptional customer service to Georgetown,” says Egermayer.
The new storefront is located next door to Good Stuff Eatery on M Street with a fresh design by Mai Dolinh that features light hardwood floors and a purple neon sign that reads, “Wake Up. Kick Ass. Be Kind. Repeat.”
The price point for the store remains in the same ballpark as it’s always been, with the addition of a few new cocktail and formal dresses that all run under $200. They’ve also added 14kt gold and precious stone accessories from Los Angeles-based Lili Klein Jewelry—again, under $200. If you spend time browsing through the shop’s collection of dresses, jackets, shoes, blouses, and bags, you’ll realize that in fact everything is under $200—which is pretty rare for a women’s boutique, especially one located in Georgetown.
The new Violet Boutique is now open and ready for thrifty shoppers to visit at 3289 M St., NW. Take a peek at the updated interior in the photos below.