Wendy Gordon Sues FishbowlDC About “Wendy Wednesday”

The publicist is seeking $2 million in damages—but does she have a case?

For more than a year, the media news and gossip website FishbowlDC made Washington
publicist
Wendy Gordon the subject of a weekly feature called “Wendy Wednesday.” This included posting a
photo of her, often taken from her Facebook page, and making up a story about what
she was doing in the picture. A little strange? Definitely. Harmless fun? Maybe not.

Gordon has had enough. She filed a defamation lawsuit last week in DC Superior Court seeking $2 million in damages. Fishbowl’s made-up
stories about her often involved a sexual theme, describing her as provactively dressed
and promiscuous. In her lawsuit, Gordon says “Wendy Wednesday” has caused her emotional
distress, embarrassment, and mental anguish. She claims that the postings have caused
“substantial injury” to her business interests and reputation.

In one example, cited in Gordon’s legal complaint, the website commented that “the
sultry look on her face says it all. Wendy is DTF ["Down to F**k].” The same post
also implied that Gordon could have an STD, according to her lawsuit.

Another gem quoted in the complaint: “This week we have found the scariest Wendy picture
to date. It’s a shot of Wendy wishing she was working the waxy wang of one time Washington
mayor, Hizzoner Marion Barry.”

You know what? If someone wrote things like that about us on the Internet, we’d call
a lawyer, too. But does Gordon have a strong case against FishbowlDC and editor
Betsy Rothstein and writer
Peter Ogburn, both of whom are named in the lawsuit?

We talked to
Michael Rothberg, a partner at Dow Lohnes, who specializes in representing newspapers, magazines,
online ventures, TV stations, and other media outlets. He is not involved in this
particular matter, and stresses that with his limited knowledge of the case, he can’t
make a definite judgment about its merits. But he did help us dissect the key legal
questions involved.

First, if the person bringing a defamation claim is a “general-purpose public figure”—a.k.a.
a celebrity—he or she has to meet a much tougher legal requirement to bring a successful
lawsuit. If, for instance, Michael Jordan sued a blogger for writing something negative
about him, he would have to prove the blogger did so with “actual malice.” Says Rothberg,
“It’s a very high standard.”

Gordon obviously isn’t a household name, and private figures only have to prove that
the statements made about them were false and hurt their reputations—a much easier
feat than proving they were made with malice.

But Rothberg explains there’s a chance that a publicist could be considered a “limited-purpose
public figure.” People who fall into this category also must prove actual malice in
order to successfully sue for defamation. Limited-purpose public figures inject themselves
into the public spotlight with respect to a certain issue or matter. For instance,
if a publicist seeks out media attention in an effort to brand himself as a public
relations expert, and then a reporter comments negatively on the publicist’s PR ability,
the publicist might be deemed a public figure on that issue, making it tougher for
him to prove he was defamed. In our opinion, it seems like this would be a stretch
in Gordon’s case, given that Fishbowl’s commentary about her was largely personal
and not related to her work. And as far as we can tell, Gordon wasn’t seeking attention
as a PR expert.

But even if the court agrees that Gordon is a private figure, there’s still another
defense Fishbowl could use. Rothberg says that if readers could easily tell that Fishbowl’s
postings about Gordon were fake and just meant as a joke, she may not have a case.
“If a reasonable person wouldn’t take [t[the postings]eriously, then there wouldn’t
be a valid claim,” says Rothberg. “Even if it’s a terrible joke, it still wouldn’t
be actionable. The amount of tastelessness really doesn’t matter.”

Therein lies the rub: “Wendy Wednesday” was certainly terrible, and it was absolutely
tasteless. But was it defamation? Jury’s out.

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