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The Insider: Meredith Barnett and Cristina Miller
Grade school pals go from Beauvoir to boutiques.
Meredith Barnett and Cristina Miller, friends since elementary school, are now business partners. This spring, Miller served as maid of honor at the wedding of Barnett, daughter of superlawyer Bob Barnett and CBS’s Rita Braver. In February, the duo—who lived together in New York while working in consulting and publishing and later attended Harvard Business School at the same time—launched an online venture, StoreAdore.com, that reviews and recommends fashion boutiques.
Barnett: I started at Beauvoir in nursery school, and Cristina came in first grade. We always joke that everything that’s wrong with Cristina is because she skipped kindergarten. We’ve had a lot of adventures ever since. Miller: After attending National Cathedral School together and going to separate colleges, we decided to live together in New York. Meredith worked as an editor at Condé Nast for Lucky magazine, and I did consulting until I left for business school in 2004. Barnett: I was lonely in New York without Cristina, so I followed her to HBS the next year, where I started thinking about StoreAdore.com. We had both been traveling a lot or even just going to new neighborhoods in our own cities and thinking, “I know there are cool, off-the-beaten-path stores here, but I don’t know where they are. And if I’m an editor at a shopping magazine and I don’t know where they are, other people must be having the same problem.” Miller: Since I was chained to my desk as a consultant, I did a lot of my shopping online. Of course I knew about all of the heavy online shopping hitters, but it was hard to find the interesting, under-the-radar stores, of which there are more and more launching every day. If you Google “great boutiques” or “cool jewelry,” you definitely don’t get the kind of search results I was looking for. Barnett: So many places out there are focused on products. It’s always “the top ten things you must buy this season” to be cool, thin, or pretty and to have your boyfriend love you. Miller: But as soon as you buy it, it’s something else. We thought people were looking for a resource that points them to the places to go. That’s what StoreAdore.com does. Women love the experiences of shopping. Miller: Meredith wrote a business plan in 2006 and showed it to me, and I thought it was a great idea. We talked about what fun it would be to work on StoreAdore.com together and decided to take the plunge. By last fall, we were both working full-time on the site. Barnett: We describe it as an online guide to the best boutiques around the country and online. One of the most popular features is that people can make personalized shopping maps—or they can print ones that we’ve premade for them. We also offer exclusive discounts at our featured boutiques—many in the DC area—which has been a hit as well. Barnett: A good boutique has a sense of treasure, that you discovered something that you want to share with your friends. Miller: A lot of boutiques just carry what everyone else carries. Then everyone has one. It’s kind of boring. DC has come a long way since we grew up, shopping-wise. In DC there’s a spectrum of fashion, and people won’t go outside it. Barnett: In New York, preppy comes with irony; in Washington, it’s more earnest. We love Wink in Georgetown. Cristina was there and was trying on everything. We’re all really into the summer-scarf trend. I just bought Cristina one, the light-cotton scarf worn around your neck. Miller: Bows are a big trend, too. I like oversize bows on bags. Barnett: I’m very ready for pants to come back. I love dresses, but I think pants will come back more loosely and more flowing. I love gladiator shoes. I like the style as heels, not flats. I especially like wedges because you can get the height without killing your feet. Miller: My to-do list keeps me up at night. The hardest part of launching StoreAdore.com has been figuring out how to keep people motivated. You can’t just hire people and expect them to go, go, go. Luckily, we’ve been able to build a great team so far. Barnett: We’re there until 11 o’clock most nights; my husband always teases me because I’m texting with Cristina from bed. For a list of Store Adore’s favorite Washington boutiques, click here. This article appears in the July 2008 issue of Washingtonian. To see more articles in this issue, click here. More>> Capital Comment Blog | News & Politics | Society Photos
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Comments
7 At the end of the air filled with the desire to shop, windows everywhere Sale, the people involved in purchasing again and again the tide. As long as you look accurate, it is cheaper to buy a variety of favorite long can the good goods. can be concentrated in such raids without reckoning wanton procurement, but also easy to lose, so their reduced to "junk woman".
shopping, celebrities have always charge the former, experience is particularly rich . The stars of the shopping in Hong Kong after discount on large numbers of summer vacation in Hong Kong were more strongly into China. But the star, after all, not a fashion designer, was at a higher level, the reason gold, this issue also invite more place the most active designers and fashion people, personally surgeon, to help you sort out the change of the fashion pulse of new and old, peeling silkworm spinning, out of season rush to buy discount focus and dedication from their losses and gains experience.
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raids Location: Times Square, Causeway Bay shopping
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link Beijing: China Friendship Department Store < br> bag bargains key: even if a discount, the top big things, or very expensive. Therefore, learning to Cecilia, a down to meet their own tastes, purchasing power of local girls shopping for their installed it.
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raids Location: Pacific Place shopping
focus: Jessica, said: "buying things, the mood is most important, a discount is still followed. discount when the mind to keep the wrong reason will not buy a shirt. "seasonal, the Pacific Place and other brands such as D & G will hit 5 discount, shoppers are crazy. Jessica shopping frenzy does not belong to the girl, she likes to enjoy a leisurely way to try on clothes in the environment.
Link Beijing: Palace Hotel
bag bargains focus: a world-class brand of seasonal goods, but also enjoy five-star shopping environment. discount store dressing room to be some period of long lines, very annoying.
Carina Lau
mop Location: Central, The Landmark
shopping points: famous discount, the Carina is often the first time in the Landmark in Central to buy some clothes. waiting there almost every day, paparazzi photographed celebrities visiting the shop shapes and sizes. If there were paparazzi be exposed Shu Qi in the Landmark bought the former boyfriend Dawn LV purse.
link Beijing: International Trade
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raids Location: City Plaza shopping
points: Shirley admitted that discount when buying more for the family, prefer the design of flu in some famous small jewelry, see the chic, will be more to buy some souvenirs. Shirley that time to the mid-range priced discount shopping, more affordable, cost-effective.
link Beijing: Oriental Plaza
bag bargains focus :louis vuitton handbags There are many new jewelry store in particular is worth watching.nike shoes
Tsang
raids Location: Causeway Bay shopping Crawford
key: Do not look to see Eric Tsang, in fact, but his authentic "human fashion . "discount in August each year seven seasons, Crawford boutique often as low as 6 fold, Eric Tsang usually discounted selection of men’s time,replica IWC, including attending events to wear suits, usually wear casual clothes when shopping and so on.
Link Beijing: Lufthansa
bag bargains focus: Lufthansa Men do not fancy, but definitely has the quality of content, clothing brands such as BOSS, Xenia class brand, should be the successful man not to be missed Taobao focus.
Anthony Wong
raids Location: Causeway Bay SOGO SOGO shopping
focus: shopping is clearly not just a small girl’s patent, even if it rough as Anthony Wong’s "character man" is also keen to Shopping, I once SOGO SOGO Department Store in Causeway Bay and saw Anthony Wong, accompanied by the Assistant buy clothes. He admitted that from time to time the discount SOGO activities is to attract one of the reasons he went. Anthony Wong preference with punk-style clothing, hand-painted T-shirts and with nail jeans will let Anthony Wong put it down.
link Beijing: SOGO, Parkson
bag bargains key: do not discount timing activities,mbt shoes give you a lot of value for money windfall.
Ekin Cheng
mop Location: Sai Yee Street, (Shoes Street)
shopping focus: not so in love with actress and cosmetics to buy pretty dresses everywhere, like the movement of Ekin Cheng usually buy more emphasis on sports and leisure shoes, so Sneaker Street in Mong Kok he must be free to visit the place. Shoes Street stores selling NIKE, ADIDAS and so on of the newest sports and leisure shoes are usually sold at prices of seven Bazhe it off for the birth does not know how frugal is Ekin Cheng It is a very economical choice, so he does not shoot as long as it will go to buy a few pairs of sneakers Street favorite shoes home.
link Beijing: SOGO Oriental Plaza Sports 100
bag bargains Focus: Sports class clothing. Movement like you, discount,mbt shoes be sure to buy some more.
She Poetry Man
raids Location: Harbour City, Tsim Sha Tsui shopping
points: Poetry Man She always busy filming, not so ordinary girl visit this store a lot of time, so she likes to Harbour City, you can also see the works of famous fashion designers and international famous brand stores, discount focus when, against a lot of things to be able to Amoy.
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Posted by: sneakercn, Jun 29, 2011 06:00:31 AM
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